Friday, June 30, 2017

The Friday Fishwrap

All the news that's fit to wrap around a dead fish

The week in review


Monday - "Put THAT down!" Is the smartphone creating dumber people? "The implication is that our smartphone use is already having a significant effect on our ability to think. The researchers suggest there is an association between heavy smartphone use and lowered intelligence. Another concern is that as we age, it is essential for good brain health that we continue to challenge our brain and make it work for us. An idle brain is a rapidly rusting brain."

Tuesday - "How giving up Starbucks for 90 days can improve your business" Ninety Grande Mochas will cost you $400. Here's an idea on how to spend that money to grow your business. "With the 7 touch campaign you just put your prospects' name and birthday into our CRM system and they'll automatically receive a birthday and holiday card, as well as a card celebrating each of the four seasons. This is also good for keeping in touch with friends and family, as well as existing clients. Sending 7 cards over the year works out to a nickel per day, including sales tax and postage! Are your clients worth a nickel a day to you?"

Wednesday - "Happy #TauDay!" Why Pi is wrong. "It's lots of fun when math geeks start to argue! (OK...it's not that much fun for most people). Anyway, since Pi Day is celebrated on March 14th (3.14), Tau Day is celebrated on June 28th (6.28)."

Thursday - "Support your local... #TBT" Supporting local small businesses. "The local business owners, whether the person who owns a brick and mortar business downtown, or the person who teaches piano out of their home or the network marketer sharing the product or service that they're passionate about, are our neighbors and they use the money to pay for braces for their children at the local orthodontist or piano lessons at the local piano teacher's home or to buy jerseys for the local youth softball team that they sponsor."

Interesting days



July - World Watercolor MonthSarcoma Awareness MonthHorseradish MonthPicnic MonthIndependent Retailer MonthCell Phone Courtesy Month and Ice Cream Month

Tomorrow - Creative Ice Cream Flavors DayGingersnap DayInternational Reggae DayHop A Park DaySecond Half of the Year DayCanada DayInternational Joke DayPostal Worker Day and Zip Code Day

Next Friday - Strawberry Sundae DayTell The Truth DayGlobal Forgiveness Day and Chocolate Day

July 30 - Father-in-Law DayPaperback Book Day and Cheesecake Day

July 31 - Raspberry Cake DayWorld Ranger Day and Uncommon Instrument Awareness Day


Thursday, June 29, 2017

Support your local... #TBT

Today's post is from 2 years ago:

How many of you remember those movies from the late 60's and early 70's starring James Garner?

But today I'm writing about supporting your local businesses.

I talked a little bit about this back in November, but thanks to a Facebook post by Tammy Villeggiante I decided it was time to bring it up again.



The local business owners, whether the person who owns a brick and mortar business downtown, or the person who teaches piano out of their home or the network marketer sharing the product or service that they're passionate about, are our neighbors and they use the money to pay for braces for their children at the local orthodontist or piano lessons at the local piano teacher's home or to buy jerseys for the local youth softball team that they sponsor.

Like I mentioned in that post in November, I'm buying more of my products from small businesses, whether it's from a friend in a network marketing or direct sales business or the local barbershop that's been around forever!

The holidays will be here before you know it (yes, I know it's the middle of summer right now but you know you'll be wondering how it got to be Thanksgiving already), so support your local small business, whether it's a small specialty boutique or that person who sells greeting cards in their network marketing business.

Interesting days





July 29 - International Tiger Day and Lipstick Day Although I highly recommend that you don't attempt to put lipstick on a tiger! There is one cool cat that I'm sure will be celebrating Lasagna Day (well two, if you count me!)



And it's also International Chicken Wing Day and Rain Day In the middle of summer?



Wednesday, June 28, 2017

Happy #TauDay!

"Happy Tau Day? Is that another one of them dang holidays that you're always sharing on Facebook?". Pretty much. In mathematics tau (pronounced like towel without the l) is 2 times pi...or according to tauists pi is equal to half of tau.

It's lots of fun when math geeks start to argue! (OK...it's not that much fun for most people). Anyway, since Pi Day is celebrated on March 14th (3.14), Tau Day is celebrated on June 28th (6.28).

The bible for tauists is "The Tau Manifesto". It explains all the reasons that pi is really the wrong choice in all the equations:
While there are infinitely many shapes with constant diameter (Figure 2), there is only one shape with constant radius. This suggests that a more natural definition for the circle constant might use r in place of D:
circle constantCr.

C
r
Which actually makes sense since most equations make use of the radius such as 2 pi r or pi r squared.

We're all(?) familiar with the equation for the area of a circle being equal to

A=πr2.But

But what if I told you that it makes more sense mathematically for it to be:

A=dA=r0Cdr=r0τrdr=12τr2.

See? If not, you can read the manifesto. But this form of notation is more in line with other equations from math and physics.

Here is a fun, yet educational, video on tau:


And if you can't quite see the beauty of tau, maybe you can hear it:


Be sure to visit the official Tau Day web page! And if you do go there, be sure to read the parable about the year versus half a year...it's really pretty clever.

And if you're in Southern California, you can even attend a Tau Day event with the author of The Tau Manifesto (and founder of Tau Day) Michael Hartl.

Interesting days



Tomorrow - Almond Buttercrunch DayInternational Mud DayWaffle Iron Day and Camera Day

Next Wednesday - Bikini Day


July 28 - Milk Chocolate DayTalk In An Elevator DayWorld Hepatitis Day and System Administrator Appreciation Day I'm sure most sys admins would appreciate some milk chocolate (I know I did when I was a sys admin). Although, I'm sure they could do without talking in an elevator (or hepatitis)


Tuesday, June 27, 2017

How giving up Starbucks for 90 days can improve your business

How can giving up Starbucks for 90 days improve your business? Since a Grande Mocha costs $4.45 each, you can save $400 just by giving that up for 90 days. You can save more or less depending on your drink of choice...and that doesn't include all the other items that you can buy in addition to your coffee beverage.

So, what can you do with that $400 to improve your business? There are many things that you can purchase with that hard earned money (believe me, I know how difficult this would be for some of you!), but I'm going to suggest that you invest in a Marketing Bundle from SendOutCards. What's a Marketing Bundle and what is SendOutCards? I'll be glad to explain it to you. If you don't know what SendOutCards is, click here. The Marketing Bundle is one of three bundles that the company offers:


The Personal Bundle is just what it says...a bundle for personal use. The Business Bundle is too much for most people unless you have a company where you'll have several people using the account to keep in touch with their clients and prospects; like a car dealership, a real estate or insurance broker, or a hair or nail salon. That leaves the Marketing Bundle...which as you can see costs $395 or 90 Grande Mochas!

"What do I get for those precious mochas?", you may be asking. That's a very good question and I'll go over each of the items in the bundle.

Eighty percent of cards sent by businesses falls into one of three categories: Nice to meet you, Thank you, and Looking forward to doing business with you. SendOutCards has made it easy to send out those cards with the First Impressions Kit...not only will you make a good first impression with these six cards, you'll be making a great lasting impression. You'll get six card designs, three in white and three in black, on high quality card stock. Now understand that the company doesn't send you a bunch of cards to address and send out! SendOutCards is a print on demand company. When you want to send out a card, the company will print it, stuff it in the envelope, stamp and address it, and take it to the post office...and even include a gift if you'd like! The First Impressions Kit also includes the Custom Brand Manager which allows you to put your logo and branding on the back of every card that you send out!

Next up is the Startup Campaign Value Pack...this includes a 5 touch and a 7 touch card campaign. As you'll learn in the MRM Training Portal, it takes 7 - 12 "touches" before a prospect makes a buying decision. With the 7 touch campaign you just put your prospects' name and birthday into our CRM system and they'll automatically receive a birthday and holiday card, as well as a card celebrating each of the four seasons. This is also good for keeping in touch with friends and family, as well as existing clients. Sending 7 cards over the year works out to a nickel per day, including sales tax and postage! Are your clients worth a nickel a day to you?

The MRM Training Portal is the online Master Relationship Marketing Course. It teaches how to use cards, as well as other means of building a relationship with your clients and prospects.

The Handwriting Font allows you to upload your own handwriting as a font when creating your cards. There are also dozens of pre-existing fonts that you can use. Plus you can upload up to four signatures to add to your cards.

Since it costs 3 - 5 points to send a card, you're provided with enough points to send 40 - 60 cards immediately! Although you'll have to add 49 cents postage for each card.

If you decide that you need more memory for cards, campaigns and photos, you can always upgrade to the unlimited storage plan for a one time fee of $99.

That's everything that you get with the Marketing Bundle for a one time fee of $395, with a $98 annual renewal. You'll also want to add a $39 monthly subscription so you can continue sending cards after the 200 bonus points included with the bundle have been used up.

If you have any questions or would like to sign up, send me an email.

Interesting days




Next Tuesday - Independence From Meat Day I probably won't be celebrating this one but I will be celebrating Independence Day

July 27 - Chili Dog DayTake Your Houseplant For A Walk DayWalk On Stilts Day and Scotch Whisky Day Warning: Do not try to celebrate these all at the same time!


Monday, June 26, 2017

Put THAT down!

Yes, you! Put that smartphone down right now! In fact, step away from whatever device you're looking at right now. Get up. Take a 5 minute walk. Drink some water. Eat a healthy snack. But step away for 5 minutes! Don't worry...I'll wait for you.

Did you step away for 5 minutes? If not, do it now!

I watched another webinar by Jim Kwik of Kwik Learning, unfortunately the replay will expire before this blog is posted but I'll share some of the information with you.

 The webinar was on focus and how these three villains are stealing your focus:
  1. Digital distraction
  2. Digital overload
  3. Digital dementia
The main culprit in all three of these cases is your smartphone!

Digital distraction is when you keep checking your phone for email, texts, or Facebook notifications. The reason we do this is because we get a little shot of dopamine when we do.

According to an article in Psychology Today:
Pleasure vs. seeking  You may have heard that dopamine controls the "pleasure" systems of the brain: that dopamine makes you feel enjoyment, pleasure, and therefore motivates you to seek out certain behaviors, such as food, sex, and drugs. Recent research is changing this view. Instead of dopamine causing you to experience pleasure, the latest research shows that dopamine causes seeking behavior. Dopamine causes you to want, desire, seek out, and search. It increases your general level of arousal and your goal-directed behavior. From an evolutionary stand-point this is critical. The dopamine seeking system keeps you motivated to move through your world, learn, and survive. It's not just about physical needs such as food, or sex, but also about abstract concepts. Dopamine makes you curious about ideas and fuels your searching for information. Research shows that it is the opioid system (separate from dopamine) that makes us feel pleasure.
Wanting vs. liking  According to researcher Kent Berridge, these two systems, the "wanting" (dopamine) and the "liking" (opioid) are complementary. The wanting system propels you to action and the liking system makes you feel satisfied and therefore pause your seeking. If your seeking isn't turned off at least for a little while, then you start to run in an endless loop. The dopamine system is stronger than the opioid system. You tend to seek more than you are satisfied. Evolution again  seeking is more likely to keep you alive than sitting around in a satisfied stupor.
Dopamine loops  With the internet, twitter, and texting you now have almost instant gratification of your desire to seek. Want to talk to someone right away? Send a text and they respond in a few seconds. Want to look up some information? Just type your request into google. Want to see what your colleagues are up to? Go to Linked In. It's easy to get in a dopamine induced loop. Dopamine starts you seeking, then you get rewarded for the seeking which makes you seek more. It becomes harder and harder to stop looking at email, stop texting, or stop checking your cell phone to see if you have a message or a new text.

As far as number 2, we have instant access to nearly unlimited information. According to an article on Tech Crunch:
Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Schmidt. That’s something like five exabytes of data, he says.
Let me repeat that: we create as much information in two days now as we did from the dawn of man through 2003.
The Schmidt mentioned in the article is Eric Schmidt, the Chairman of the Board for Google, which makes it easy to access all of this information.

And the third item is the fact that we use our smartphones for everything! We don't even have to think anymore. Remember when we had to memorize our friends' and family's phone numbers? How many phone numbers do you know now?

From Dr. Jenny Brockis:
When was the last time you trusted your own sense of navigation to get you to your destination? Or when was the last time you relied on your own brain to work out the answer to a simple maths question, such as dividing a café bill between friends?
Our smart phones are quick and easy to use. Why trouble your brain when your phone provides you the answer to everything you need?
One reason to not rely so heavily on our phone is the latest research from Canada that suggests that because our brain likes to take the easy option when given the choice, we are reducing our ability to problem solve.
There's a difference too between different types of thinkers. Intuitive thinkers tend to be lazier than analytical thinkers when it comes to selecting to using brain power.
The implication is that our smartphone use is already having a significant effect on our ability to think. The researchers suggest there is an association between heavy smartphone use and lowered intelligence. Another concern is that as we age, it is essential for good brain health that we continue to challenge our brain and make it work for us. An idle brain is a rapidly rusting brain.
So how do we solve these problems? Put down your smartphone!  Jim Kwik says to not look at your phone for the first hour after you wake up. And Dr. Breus says to sleep better, put your phone down an hour before bed. And use your brain! Do crossword puzzles. Or math problems. Memorize some phone numbers. Learn a foreign language or two. But do these things without using your smartphone!

I'm going to start putting my phone down and leaving it down. In fact, Dr. Breus recommends keeping your phone in another room, or at least far enough from your bed to make it a hassle to look at it. That means to use an alarm clock. Remember those? And red digits are better because they don't affect your night vision like blue or green. And less reading Kindle books and more reading real books!

Also, don't forget to put your phone in "do not disturb" mode...especially when you're asleep, but the more notifications that you can turn off the better, especially for digital distraction. And get rid of all of your close friends on Facebook! Do you really need to know every time someone posts, likes or even comments on someones else's post?

Interesting days


Today - Beautician's Day,  Chocolate Pudding DayPlease Take My Children To Work Day and Canoe Day

Tomorrow - Pineapple Day, Sunglasses Day and Industrial Workers Of The World Day

Next Monday - Stay Out Of The Sun DayCompliment Your Mirror DayInternational Plastic Bag Free Day and Disobedience Day

July 26 - One Voice DayAunt and Uncle DayAll or Nothing Day and  Coffee Milk Shake Day


Saturday, June 24, 2017

Your weekend guide to interesting days

This week


Sunday -  Father's DayGo Fishing DayInternational Sushi DayClean Your Aquarium Day, International Picnic DayTurkey Lovers' DaySplurge Day,  International Yoga Day and International Panic Day

Monday - World Sickle Cell Awareness DayJuneteenthGarfield The Cat DaySauntering Day and Martini Day

Tuesday - Ice Cream Soda DayWorld Productivity DayWorld Refugee DayAmerican Eagle Day and Cherry Tart Day

Wednesday - World Music DayInternational Yoga DaySelfie DayWorld Humanist DayMake Music DayGo Skateboarding Day and Daylight Appreciation Day

Thursday - Onion Rings Day and Chocolate Eclair Day

Yesterday - Typewriter DayTake Your Dog To Work DayPublic Service Day and Let It Go Day

Today - Fairy DaySwim a Lap Day and Pralines Day

Next week


Tomorrow - Goats Cheese DayLog Cabin DayGlobal Beatles DayCatfish DayStrawberry Parfait Day and Color TV Day

Monday - Beautician's DayChocolate Pudding Day, Please Take My Children To Work Day and Canoe Day

Tuesday - Scotch Whisky DayWalk On Stilts DayChili Dog Day and Take Your Houseplant For A Walk Day

Wednesday - Tapioca DayPaul Bunyan DayInternational Body Piercing Day and Insurance Awareness Day

Thursday - Almond Buttercrunch Day, International Mud Day, Waffle Iron Day and Camera Day

Friday - Social Media Day and Meteor Watch Day

July - Horseradish MonthPicnic MonthIndependent Retailer MonthCell Phone Courtesy Month and Ice Cream Month

Saturday - International Reggae DayHop A Park Day Second Half of the Year DayCanada DayInternational Joke DayPostal Worker Day and Zip Code Day


Next month


July 18 - Caviar Day

July 19 - Daiquiri Day and Hot Dog Day

Friday, June 23, 2017

The Friday Fishwrap

All the news that's fit to wrap around a dead fish

The week in review


Monday - "TAG, you're it! How to build your business using LinkedIn" A review of a webinar and 2 books on how to use LinkedIn (and Facebook). "Have you wondered how you can use LinkedIn to grow your business? I know I have, which is why I signed up for a webinar on "Booked Lead Gen System Masterclass: How to Land 10+ Appointments In Just 30 Minutes a Day, Even if You Have No List or Following"."

Tuesday - "YOUR BUSINESS IS KNOWN BY THE CUSTOMERS YOU KEEP" An article by Harvey Mackay. "Few issues baffle me more than the lack of service that businesses think their customers will tolerate. I just don’t understand how some companies keep their doors open. On the other hand, I’m sure that some of those businesses can’t figure out why they lose customers."

Wednesday - "Summer means fun" Celebrating my favorite time of year. "I'm a summer person. I like the heat and the beach and the cold beverages and the women's clothing. I like surf music. I like the relaxed attitude."

Thursday - "Time to step up #TBT" A post based on a quote from HBRN. "Three of the programs are by SendOutCards leaders: Tracy "Power Gal" Monteforte, Todd "The Fearless Networker" Falcone and Jackie "Street Smart Wealth" Ulmer."

Interesting days


Today - Typewriter DayTake Your Dog To Work DayPublic Service Day and Let It Go Day

Tomorrow - Fairy DaySwim a Lap Day and Pralines Day

Next Friday - Social Media Day and Meteor Watch Day Here's a guide to meteor showers. Although, I still don't understand why they picked a day when there aren't any meteor showers visible!

July 23 - International Yada, Yada, Yada DayParents' Day and Gorgeous Grandma Day A lot of my friends either fall into this category or they soon will


Wednesday, June 21, 2017

Summer means fun

I'm a summer person. I like the heat and the beach and the cold beverages and the women's clothing. I like surf music. I like the relaxed attitude.

This is one of my favorite songs from the 60's surf era:

"Drive in movies every night, staying out 'til half past one"

Are you a fan of summer? Or do you prefer one of the other seasons? Perhaps the flowers blooming in spring? (my 2nd favorite season). Or the leaves turning in fall and the brisk weather? Or maybe winter with the snow, hot cocoa and the holiday season?

When I was a kid we'd go camping every summer...usually in the Trinity Lake region of Northern California. Although when I was in junior high school my parents bought a membership at R-Ranch and we camped there through my high school years. I have a lot of great memories at both Trinity and R-Ranch. In fact, Stephanie and I bought a membership at another R-Ranch location called R-Wild Horse Ranch when she was pregnant with Danny. We went there usually at least a couple of times a year when the boys were young. We usually didn't camp but stayed in the cabins. One of our favorite times was Thanksgiving. The Ranch would host a potluck and they'd supply the turkey and stuffing and members would bring up side dishes. And the next day they'd have some excellent turkey soup!


I still love summer although I don't really camp anymore. But you can bet that I'll be wearing my official first day of summer shirt today and listening to The Surfaris on my CD player.

Although summer officially started yesterday at 9:24 PM Pacific Daylight Time, today is the first full day of summer, so I'm celebrating today!

Interesting days


Today - World Music DayInternational Yoga DaySelfie DayWorld Humanist DayMake Music DayGo Skateboarding Day and Daylight Appreciation Day In honor of the longest day of the year, the summer solstice

Tomorrow - Onion Rings Day and Chocolate Eclair Day

Next Wednesday - Tapioca DayPaul Bunyan DayInternational Body Piercing Day and Insurance Awareness Day

July 21 - Junk Food Day and Lamington Day

Tuesday, June 20, 2017

YOUR BUSINESS IS KNOWN BY THE CUSTOMERS YOU KEEP

It's been awhile since I've shared an article from Harvey Mackay:



Few issues baffle me more than the lack of service that businesses think their customers will tolerate.  I just don’t understand how some companies keep their doors open.  On the other hand, I’m sure that some of those businesses can’t figure out why they lose customers.
I receive lots of mail from folks who have had unpleasant or even nasty experiences trying to get problems solved.  I hear horror stories from readers who waited patiently for help only to be told they should come back another time when it wasn’t so busy . . . phone calls getting dropped while being routed to another person . . . and on and on.
I just don’t get it.  If you don’t love your customers, why are you in business in the first place?
Let me share a couple war stories.  To be kind, I won’t identify the specific businesses. 
One reader shared this story:  “We ate at a certain restaurant a lot, mostly for dinners.  Then one day we went there for lunch.  My wife has severe arthritic hands and is unable to pick up a glass, so we always ask for a wine glass everywhere we eat and have no trouble.  But this day they refused to give us one and offered us a plastic cup.  Her trouble is she cannot grasp, and the wine glass works great by just slipping her fingers around the stem.  We had to leave and will not return again.  They were not even very polite about it.”
Seriously?  They have wine glasses hanging at the bar, but refused to put water in one?  Wow, what a ridiculous way to treat a customer.  And I suspect it will be more than that customer, because they will likely share their experience with their friends.
Here’s another doozy:  “I went to a car dealer for maintenance on my 2014 SUV.  I had an appointment and sat in the service bay for 10 minutes.  Then an employee told me to wait in the waiting room for my appointment tech.  I waited 20 minutes longer, but no tech.  I found him sitting at a computer and asked for my keys.  He said nothing but ‘have a nice day’ which means nobody cared!  Went to another dealer, got an immediate hello and great service!  P.S.  I spent $155 and am looking to trade for smaller car.  I left a message to call me back at the first dealer, but no one called back … nobody cares.” 
Handled properly, that first dealership could have had a customer for life.  He wanted to buy another car, and probably another and another down the road.  Instead, they “drove away” a customer and anyone who hears about his experience.
The Celina Group describes unhappy customers in this warning:  “I’m a nice person.  When I get lousy service, I never complain.  I wouldn’t dream of making a scene.  I’m one of those nice customers.  And I’ll tell you what else I am.  I’m the customer who doesn’t come back.  I would tell you off and feel better, but in the long run, it’s better just to leave quietly.  You see, a nice customer like me, multiplied by others like me, can bring a business to its knees.  There are plenty of us.  When we get pushed far enough, we go to one of your competitors.”
Let’s look at the flip side.  Here’s a classic example of valuing your customers.
Few names in retailing are more famous than that of Stanley Marcus, the man who built Neiman Marcus into one of the world’s most famous department stores.  He told me how his father, who founded the business, gave him an unforgettable lesson in valuing a customer properly. 
A woman customer had ruined a dress she had obviously worn and was loudly demanding her money back.  When Stanley seemed resistant, his father admonished him and told him to give the woman her money back, no questions asked.
Later, Stanley argued with his father that the woman had obviously worn and abused the dress and that the manufacturer would not help pay for it.  His father replied that the woman wasn’t doing business with the manufacturer.  She was doing business with Neiman Marcus, and that he didn’t want to lose a customer over a $175 dress.
Many years later, someone calculated that the woman had spent more than $500,000 at Neiman Marcus.  Great customer service pays off!
Mackay’s Moral:  Optimal customer service is not optional.

I did a post last year on this subject called "Customer service is like a toilet". Check it out for more about how to keep your customers.