Branding

Last week I went to a Successful Thinkers Network meeting in Modesto. This was part 4 of a 6 part series on branding by my new friend, Kimmer Sue with Fractal Dreams Graphics and Printing. Last week she talked about marketing which ties in quite closely with Casey Eberhart's weekly podcast that afternoon.

Here's a summary of Kimmer's presentations:

1. Figure out who you are
2. Figure out who your ideal customer is
3. Figure out your message - what you want to say to them about who you are
4. Marketing (last week's training) - Figure out how to get your message to them
5. Reputation (October 25th) 
6. Tying it all together

We talked about various means of marketing including print, online and in person eg 1:1 meetings and networking events which is what tied in with Casey's podcast.

If you own any type of business, I highly recommend Casey's "Double Your Check" podcast. As Casey says "Well, here at Expand The Business we concentrate on two things. 1. Saving People Time 2. Making people/businesses more money."

And if you're anywhere in the Modesto area, I suggest you catch Kimmer Sue's final two parts on branding. The Facebook event hasn't been created yet, but I'll post it when I get it.

Interesting days

Today - Clean Your Virtual Desktop Day, Boss' Day, Mulligan Day, International Day for the Eradication of Poverty, Spreadsheet Day and Wear Something Gaudy Day

Tomorrow - No Beard Day and Chocolate Cupcake Day

Next Monday - United Nations Day

November 17 - Homemade Bread Day, Beaujolais Nouveau Day, Use Less Stuff Day, Unfriend Day, World Prematurity Day, Petroleum Day and Take A Hike Day