So, what business are you really in?

You may say that you're in the real estate business, or insurance, or personal finance, or whatever you may think your business is, but you'd be wrong!

Being in business is like poker: "Poker is not a card game played with people; poker is a people game played with cards". It's the same with business. We're all in the people business. Real estate, insurance, and personal finance are the tools that we use to serve the people who are our clients or customers.

But it's not enough to solve the problem your customers have, whether it's the need for shelter or a roll of toilet paper, your client needs to feel appreciated.

Once you've filled their physical need, whether a house or a roll of toilet paper, will your customer or client come back the next time they need a house or toilet paper? And perhaps more importantly, will they send their friends to you?

Most of us will excitedly seek new customers or clients, while ignoring our greatest business asset - our existing customers!

There are only 3 types of people in the world: your current clients, your former clients and those you've never done business with. And it's easiest to sell to people in that order...clients, former clients and a distant last, those who've never bought from you.

It takes very little effort to keep your clients from becoming former clients, a little more effort to get former clients to come back but a lot of effort to get someone new to buy from you.

A little gratitude goes a long way in keeping your customers or bringing former customers back. But remember this isn't a time to sell, but a time to show appreciation and gratitude.

This article has tips on how to send a thank you card. So, take a few minutes to read that article and then click on the link in that article to send a free thank you card. Once you see the results, you'll wonder why you didn't do it sooner!

Interesting days

Today - Universal Children's Day, African Industrialization Day, Peanut Butter Fudge Day, Human-Animal Relationship Awareness Week and Name Your PC Day

Tomorrow - Entrepreneurs' Day, World Hello Day and World Television Day

Next Monday - Pins And Needles Day

December 20 - Sangria Day, Go Caroling Day and Games Day