Relationship Marketing 101

That's the name of a new webinar put on by Casey Eberhart and Phebe Trotman every Monday and Tuesday at noon and 7:00 PM Pacific Time. If you're a sales professional or a business owner, you'll learn how to keep more of your existing customers and attract new customers to your business.

What is relationship marketing? Basically it means to build a relationship with your customers and prospective customers outside the sales process. Dr. Ivan Misner, the founder of BNI, was recently interviewed by SendOutCards CEO, Kody Bateman, and in this interview Dr. Misner talked about the "24/7/30 rule". This rule says to send a nice to meet you card within 24 hours of meeting someone, connect with them on social media within a week and meet face to face within a month. Although this rule was developed especially for meeting somebody new at a networking event, you can apply the same rule to your customers by sending an appreciation card instead of a nice to meet you card.

Seventy percent of customers leave a business because of perceived indifference...they don't think that you care about them. You may be thanking your customers online, but it may not be enough. Luckily the woman in this video found this out before she lost a customer. You may have to become friends with Darla DiGrandi to watch the video, but believe me, it's worth it.

Even though we love our individual customers, 80% of the 140 million cards that have been sent via SendOutCards have been from businesses. That's 112 million cards! Why have so many cards been sent by businesses? Because it works. They get results when they use cards to build relationships with their customers and prospects.

And if you want to get results in your business, watch Casey and Phebe. Also watch the interview with Dr. Misner, and then reach out to me via email, or you can call or text me at (707)685-1382.

Interesting days

Today - World Kindness Day and World Orphans Day

Tomorrow - Loosen Up, Lighten Up Day, Operating Room Nurse Day, Pickle Day, World Diabetes Day and Spicy Guacamole Day

Next Monday - Universal Children's Day, African Industrialization Day, Peanut Butter Fudge Day, Human-Animal Relationship Awareness Week and Name Your PC Day

December 13 - Violin Day