Hitting the campaign trail

No, not that kind of campaign...I think we've had enough of that for awhile. I'm talking about greeting card campaigns, which are much more fun!

What, you may ask, is a greeting card campaign? I'm glad you asked that. A campaign is more than one card mailed to a person...or one or more cards mailed to more than one person. Huh?

According to Mastering Relationship Marketing, there are four ways to send cards:

1. SCSA (Single card, single address)
2. SCMA (Single card, multiple addresses)
3. MCSA (Multiple cards, single address)
4. MCMA (Multiple cards, multiple addresses) 

Sending a single card to a single address is the way most of us think about sending cards, such as sending a birthday card to someone or maybe a get well or anniversary card. This is not a campaign, although the other three are. Sending a single card to multiple addresses is like when you buy a box of Christmas cards that are all the same and send them to everyone on your Christmas list.

MCSA and MCMA are similar in that you send out multiple cards in the campaign such as a nice to meet you card, a thank you for your business card, etc. I have two 2 card campaigns, one for male birthdays and one for female birthdays that also sends a holiday card out the day after Thanksgiving. Right now I have 70 holiday cards scheduled to go out, which means that I've sent at least 70 birthday cards so far this year.

The good thing about campaigns is that you can setup in advance when you want the cards to go out, such as immediately or on a specific date. I selected Birthday (which gets mailed the week before a birthday) and November 24 (the day after Thanksgiving). So, I won't have to worry about my holiday cards later.

The reason I'm bringing this up now is that SendOutCards is adding more campaigns tomorrow. If you buy a Marketing or a Business Bundle effective today, you'll receive a 7 card personal touch campaign, as well as a 5 card follow up campaign (at no additional charge), these are a $145 and a $99 value respectively. The 7 touch campaign includes a birthday card, an anniversary card and several holiday cards. You just add a contact to the campaign and the system will do the rest! The follow up campaign includes a nice to meet you card, a thank you card, as well as others.

And if you sign up with the $50 distributor option, you also get two more campaigns...a 4 card new customer campaign as well as another 4 card campaign for new distributors in your organization.

I'll be going over these campaigns in my training on Saturday. If you're interested in attending, email me.

Interesting days

Today - Save Your Hearing Day, Macaroon Day, No Tobacco Day and Senior Health & Fitness Day

Tomorrow -  Go Barefoot Day and Say Something Nice Day

Next Wednesday - Running Day, VCR Day and Chocolate Ice Cream Day

 June 31 - Since there aren't 31 days in June, you get a break!