Occasionally their excuse is valid such as the Facebook friend I invited to an event next month but she'll be out of the country, but often it's just fear of the unknown.
Is there anything you can do? I would suggest that you make sure you give them the information they need to be able to answer two questions for themselves...Does it work? And can I do it? Usually if they can answer those two questions, your prospect will be able to make their decision. But be sure that you don't give them too much information because if they feel confused or inundated with information they'll make an excuse.
I still use excuses from time to time...usually I can't afford it. But if something is important to you, you will find the way. So, I work at finding the way to afford it. Because if you say "I can't afford it", you can't but if you say "How can I afford it?" you'll find a way.
If somebody makes an excuse, don't try to force them to make a decision, because it will probably be no if you do. Instead, just let them go but keep in touch with them and periodically ask them again. Who knows? Maybe the next time or the time after that, they'll be ready to join you.
Interesting days
Today - Thread The Needle Day
Tomorrow - All or Nothing Day, One Voice Day and Aunt and Uncle Day
August - Peach Month and Romance Awareness Month
Next Monday - Yorkshire Day, Rounds Resounding Day, International Childfree Day, World Wide Web Day, Raspberry Cream Pie Day and Girlfriends Day
August 25 - Whisky Sour Day and Kiss And Make Up Day
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