Time and money are the only benefits...everything else is just features

This is what Randy Wey said during his talk at the Gold Star Referral Club meeting that I went to a few weeks ago. I'm not sure if it originated with him or not. I didn't receive his contact information, so I haven't been able to talk to him about it.

This ties in with what Casey Eberhart always says: Business owners are only interested in two things...saving time and making money. But this may apply to everyone.

What's the difference between features and benefits? Here's a handy definition from Enchanting Marketing:

Summary: The difference between features vs benefits

1. Features are facts about products or services; they add credibility and substance to your sales pitch
2. Benefits give customers a reason to buy because they explain how your product or service improves their lives
3. To translate features into benefits, answer the question “So what?”

I talked last week about why people don't get what they want out of life...it's usually a lack of time and/or money that stops them.

It's said that people only buy solutions to problems but most problems really boil down to a lack of time or money.

I'll use greeting cards as an example. Two of the main reasons that people don't send greeting cards is because it takes so much time to drive to the card store, browse the card aisles, buy a card, get it home, fill it out and get it in the mail...and the price of the card once they find one. A third reason is that they forget about birthdays or anniversaries...and that's because they didn't take the time to set up some kind of reminder system.

SendOutCards solves these problems by allowing you to send a card from wherever you are, including sitting on the toilet,

24 hours a day, seven days a week for $1.98 per card (or less). And the system will remind you of birthdays and anniversaries!

Even losing weight, eating healthier, buying food...it often comes down to the fact that you shop at places that save you time and/or money.

This is what we need to remember when we're selling our product or service: Features tell, benefits sell.

Interesting days

Today - Individual Rights Day and More Herbs, Less Salt Day

Tomorrow - International Whale Shark Day, Grief Awareness Day, Holistic Pet Day, Toasted Marshmallow Day, Frankenstein Day and Slinky Day

Next Tuesday - Another Look Unlimited Day, World Samosa Day, Be Late For Something Day, International Day of Charity and Cheese Pizza Day

September 29 - World Heart Day, Biscotti Day and Ask A Stupid Question Day Is it just me, or does it seem like every day is Stupid Question Day? Was that a stupid question? Was that? Oh dear!