3 reasons why you should be doing relationship marketing #TBT

Today's blog post is from two years ago. Relationship marketing is also known as appreciation marketing or referral marketing. Here is some info on a couple of events coming up in the next few weeks: Relationship Marketing coming up next week in Fremont, CA and Creating a Referral Based Business coming up on May 18th in Fresno, CA. 

Last week I talked a little about what relationship marketing is and today I'm going to talk about why you should be doing it.

1. You'll get new customers

90% of your competitors are fighting over the same 10% of the marketplace

2. You'll retain your existing customers

Let your customers/clients know you care about their business

3. You'll stay top of mind

How many of you got a birthday card from your dentist, insurance agent or other service provider? Go ahead, raise your hand. Now keep your hand raised if you remember that person's name. Raise it even higher if you're likely to refer that person to a friend.

Interesting days

Today - World Tapir Day, Thank you Thursday, Poem in Your Pocket Day, Tell a Story Day, Prime Rib Day Dah-dit-dah-dah dit-dit-dah dah-dah (That's Morse Code for yum since today is also Morse Code Day)

Tomorrow - Shrimp Scampi Day, Teach Your Children to Save Day, Hairball Awareness Day,  Workers' Memorial Day and Cubicle Day

Sneak a slice of blueberry pie into your cubicle and celebrate Blueberry Pie Day. It's also Biological Clock Day No, not that one. Your circadian rhythm. You know, the one that tells you when to go to bed and when to wake up. No, not the alarm clock…although most of us are Jerked Outta Bed by an alarm clock for our J.O.B.

Next Thursday - Password Day, Firefighters' Day and Petite And Proud Day

And of course, it's Star Wars Day!

May 27 - Sun Screen Day and Cellophane Tape Day  One of the most ubiquitous office supplies around