The 7 Secrets to Effective Follow Up - Follow up

First of all, I'd like to thank Mary Swarts for giving me permission to use her 7 Secrets. And I'd like to thank Jay McHugh for coming out to the San Francisco Bay Area and presenting to us.

The 7 Secrets were originally published leading up to an event in Fresno, CA for a group of realtors that Mary and her team had invited to learn from Jay about using SendOutCards to follow up with clients and prospects. I went to that event back in May and decided that we needed to get Jay to come to the Bay Area to speak again. I brought it up to our Bay Area SOC Superstars Facebook group and Laura Ricksecker and Bobbette Grasty jumped all over the idea.

Laura and Bobbette did most of the planning and coordination for our two events last week in Los Gatos and Fremont. These events wouldn't have happened without these two ladies.

Here are the 7 Secrets:

Secret #1 - The best follow up system is the one you use consistently: daily, on purpose & with ease.

Secret #2 - People view you as the "expert" in your business and they EXPECT you to follow up

Secret #3 - You're not a "stalker" if you consistently, professionally, and respectfully follow up

Secret #4 - The latest statistics: Utilize texting to set and confirm appointments, follow up , and move people to take action

Secret #5 - 80% of all sales are made with the 5th through 12th follow up...what are your stats?

Secret #6 - For every month that you don't stay in contact with your customers (via phone, text, greeting card, social media, etc.) you lose 10% of your influence over them. 68% will leave because of "Perceived Indifference". Don't be the reason they leave!

Secret #7 - Everyone has an invisible sign hanging around their neck, saying "Make me feel important". Never forget this message when working with people - Mary Kay Ash

If I were to summarize these 7 secrets, I'd say "Follow up early. And often". Secret #3 gives an excellent strategy for doing just that.

Interesting days

Today - Take Your Cat to the Vet Day and Be An Angel Day 

Tomorrow - Valentino Day and Ride the Wind Day 

Next Monday - Individual Rights Day and More Herbs, Less Salt Day

September 22 - Elephant Appreciation Day, Hobbit Day, Business Women's Day, World Car Free Day, White Chocolate Day, Dear Diary Day and Ice Cream Cone Day Perhaps a white chocolate ice cream cone?