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So
why do customers leave...REALLY? This may be an eye opener for some of you...a
whopping 68% of your customers will leave because of "Perceived
Indifference". What does that mean? It means every month that goes by that
you don't have contact with your customer, you lose 10% of your influence over
them.
Let
me give you a real life example - let's say you just started dating a potential
mate. Things progress well, you're spending all your free time together and you
mutually decide to have an exclusive relationship. 6 months into the
relationship, your partner ignores you when you spend time together, never
gives you eye contact, never calls, never smiles...would you still be enchanted
with him or her? Most likely, you're looking for the exit.
This
is similar when we're pursuing potential prospects - we're calling them,
meeting for coffee to get to know each other, putting our best foot forward,
and they make the decision to become your customer. Many times, we're off to
the next prospect and concentrate on the new potential.
We
have a lot of distractions that tug on us all day long...what small shift can
you make that would make a difference in staying focused? Some suggestions: Get
up 15 minutes earlier - take that time for quiet meditation. Take 30 minutes
all to yourself - (shut off your phone, FB, Pinterest, etc) go for a walk, go
to your favorite bookstore. Block out time in your schedule for 15 minutes to
reach out to your customer - check on how they are going. Will this be the year
you make this conscience choice?
Interesting days
Today - Lemon Meringue Pie Day, Relaxation Day and Best Friends Day
Tomorrow - Wave At The Surveillance Cameras Day, Tell A Joke Day, Airborne Day and Rollercoaster Day
Next Monday - Take Your Cat to the Vet Day and Be An Angel Day
September 15 - Greenpeace Day, International Dot Day, Felt Hat Day and Make A Hat Day Maybe make a polka dot felt hat today?
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