Monday, February 19, 2018

Elevator pitch

At our A Leg Up Meetup group last week, we talked about creating an elevator pitch, a proposal that should last about 30 seconds...or the length of time of a short elevator ride.

Here is an elevator pitch I created a few years ago:


This was a rough draft, although I never went back to it.

Here's an excerpt from an article from CNBC:
To achieve that goal in a few seconds means you must know:
  • What business are you really in?
  • How do you benefit your customers?
  • Why are the benefits you provide exceptional or even unique?
Although we were told to reverse this order in our Meetup, based on this TEDx by Simon Sinek:


One of the main takeaways from the video is that people don't buy what you do, they buy why you do it!

One of the big ideas in network marketing specifically is to begin with your why. Why are you doing what you're doing? Here's a blog post on finding your why.

We had a homework assignment to come up with an elevator pitch using the framework above. If we were being graded, I'd get an F. I'm waiting to get some examples before I do mine.

Interesting days


Today - Chocolate Mint Day and International Tug-of-War Day

Tomorrow - Love Your Pet DayCherry Pie Day and Handcuff Day

Next Monday - Tell A Fairy Tale DayPistachio DayFor Pete’s Sake DayPersonal Chef DayPlay More Cards Day and Levi Strauss Day

March 19 - Chocolate Caramel DayPoultry DayInternational Read To Me DayDeskfast Day and Client’s Day

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