How To Use The “Mackay 66 Customer Profile” To Build The Network Of Your Life

Today's blog post is from an article on Hackernoon.com. It's based on the Mackay 66 from Harvey Mackay.

Get ready to build business relationships and network faster, better and stronger than ever before. The process I’m about to give you is one of the best hacks to build your network, even if you’re an introvert. The primary intention of the Mackay 66 Customer Profile is to help sales professionals build more effective, long-term relationships with customers. 

Harvey Mackay is a legendary business leader who built $100 million company, wrote seven, New York Times best selling books that have been translated into 46 languages, sold in 80 countries, with more than 10 million copies sold to-date. Harvey is a nationally syndicated columnist for United Feature Syndicate, whose weekly articles appear in nearly 100 newspapers across the country. Harvey is a legendary speaker, and my business partner in charge of his online university, soon to become Harvey Mackay Academy.

What follows is the "hack"...it uses social media to make it easier.

• Organize all your contacts in one system. 
• Choose the top ten to twenty of the 66 items on the list.
• Add custom fields to your contact manager or CRM.
• Research.
• Follow up.

Don't forget that you can use SendOutCards for your followup, as well as for your CRM.

This is the complete profile, but not in the original format. This is why you will see more than 66 items. You can use any of the items on my list to focus on IF you choose not to use the entire 66. Only the most dedicated relationship builders will use the entire 66 and follow up with any regularity. If you could choose just one thing to do, it might be sending a birthday card you hand write and sign, or a call, or a meal or visit together.

SendOutCards lets you upload your own handwriting to use as a font, so you're able to hand write your cards but without all the effort.

There's much more information available on the website...be sure to check it out!

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