Why you CAN'T afford not to send holiday cards

On Thursday, I'll be presenting at a Lunch 'n Learn with A Leg Up business networking group.

This is what I'll be talking about:

As the year begins to wind down, we take a look at what’s left in our marketing budget and say to ourselves “Nobody sends holiday cards anymore.” We’ll just hang onto what we have left and apply it to next year’s budget.

You’ll learn why this is a bad idea:

• Why your clients expect a holiday card from your business

• Why cards, books and vinyl records are staging a comeback

• The ROI on sending holiday cards

I shared a video in the Relationship Marketing Tips & Techniques Facebook group about the annual ROI for realtors using multiple cards per year, not just holiday cards. If you're not a member of that group, reach out to me and I'll add you to the group.

As for why "old fashioned" things, like cards, are making a comeback, I wrote about it here.

So, stop by Fuddruckers in Modesto on Thursday at noon to find out more about why you can't afford to not send holiday cards for your business.

Interesting days

Today - Broadcast Traffic Professionals Day, Use Your Common Sense Day and Job Action Day

Tomorrow - Gunpowder Day and Love Your Red Hair Day

Next Monday - Origami Day, Singles Day, Pocky Day, Sundae Day and World Orphans Day

Week long celebrations:

November 11 - 17: Human-Animal Relationship Awareness Week

December 4 - Cookie Day, Wear Brown Shoes Day, Dice Day, World Wildlife Conservation Day, Cab Franc Day and International Cheetah Day

Month long celebrations:

November 28 - December 31: A Blue Christmas