Thursday, October 31, 2019

Talkin' 'bout my generation #TBT

Today's blog post was originally published three years ago:


This blog post is based on a podcast from The Art of Manliness. I thought it was pretty interesting but instead of copying it verbatim, I'm going to place it in context by looking at it from my perspective as a Baby Boomer.

Here's an excerpt from the article listed in the resources of the podcast to lay the foundation:
Strauss and Howe argue that the last five centuries of Anglo-American history can be explained by the existence of four generational archetypes that repeat sequentially in a fixed pattern every 80-100 years, the length of a long human life, or what the ancients called a “saeculum.” These generational archetypes are: Prophet, Nomad, Hero, and Artist. Each generation consists of those born during a roughly 20 year period. As each generation moves up the ladder of age and takes a different place in society, the mood of the culture greatly changes: 
Childhood: 0-20 years old
Young Adulthood: 21-41
Midlife: 42-62
Elderhood: 63-83
Late Elderhood: 84+
A generation reaches it apex of influence when it moves into midlife and begins to take leadership positions of power within society. Thus every 20 years as a new generation fills the midlife rung of the age ladder, and the generation that previously occupied that rung moves into less influential elderhood, the mood of the culture shifts. As each generation type is born, matures, comes to influence in the culture, and then declines and dies, it plays a role in propeling society through a cycle of growth, maturation, entropy, destruction, and then regrowth. Just as in nature, this cycle of death and rebirth is necessary to maintain the health of the ecosystem or society.
Why do the same four generational archetypes repeat in the same way each saeculum? They are molded by four historical turnings that reoccur every 80-100 years as well. The four historical turnings are: High (First Turning), Awakening (Second Turning), Unraveling (Third Turning), and Crisis (Fourth Turning). Historical turnings and generational archetypes work together to power the generational cycles. Historical turnings shape generations in childhood and young adulthood; then, as parents and leaders in midlife and old age, generations in turn shape history. 
Because each of the four generation types experience the four historical turnings at different times in their lives, each generation is shaped differently by these watershed moments in history.
The Baby Boomer generation is considered to be a Prophet generation, as we were children during a High Turning, an approximately 20 year period following a Crisis, which in our case was World War II and we were born during the big post war boom, between the years of 1946 and 1964.

We entered young adulthood during an Awakening Turning. Here's what AoM says about an Awakening Turning:
The focus of society shifts from building institutions to developing an individual’s inner life. New social ideals emerge during this time and experimentation with utopian communities is common.  Members of the coming-of-age Prophet generation are often at the forefront of the spiritual awakenings during Second Turning eras. Young activists look back at the previous High as a period of cultural and spiritual poverty and begin to rebel against the midlife Hero generation who made it possible. The amount of structure/protection/nurturing given children reaches a saeculum low.
As you can see, our desire for communes is a common desire of the Prophet generation.

We are likely currently in a late Unraveling Turning:
An Unraveling begins as a society embraces the liberating cultural forces set loose by the Awakening.  Individualism and personal satisfaction are at their highest, while community and confidence in public institutions are at their lowest. Pleasure seeking and extreme lifestyles emerge. Society fragments into polarizing groups which makes decisive public action difficult. Instead of addressing problems, businesses and government leaders just kick the can down the road. Confidence in society’s future darkens, and the culture feels used up and worn out. Civic and moral paralysis and apathy set in. Art reflects the growing pessimism as themes of dreary realism take center stage. Child-rearing begins to move back towards protection and structure.
  Or an early Crisis Turning:
This is an era in which America’s institutional life is destroyed and rebuilt in response to a perceived threat to the nation’s survival. This threat can take numerous forms; economic distress caused by defaulting on national debt, hyper inflation, or widespread unemployment, social distress caused by class or race warfare, ecological distress caused by natural or man-made disasters, energy or water shortages, disease epidemics, secessionism and civil revolts, and traditional, nuclear, or cyber warfare are some of the possibilities. The Crisis can be caused by one large threat, or by the many little things that a society failed to deal with during the Unraveling finally coming to a head.
Here's some more on the Turnings:
The saeculum is broken up into four periods: First Turning (High), Second Turning (Awakening), Third Turning (Unraveling), Fourth Turning (Crisis). Each lasts roughly 20 years, just as the generations do. It’s helpful to imagine these periods as the seasons of the year. The Awakening is the summer of the saeculum, and the Crisis is the winter. The Unraveling (fall) and High (spring) are the transitional seasons. An Awakening changes a society’s culture; a Crisis changes its public life.
As I said, I'm a Baby Boomer...in fact, I was born pretty much in the middle of it in 1956. But my Uncle Jim was born in March of 1946...right at the beginning and even though we're both considered Baby Boomers, we experienced  some of the big events of our generation quite differently. When JFK was assassinated I was 7 and Jim was 17. During the Summer of Love Jim was 21 and I was 11. The Vietnam war took place during most of Jim's young adult life and it ended when I was a senior in high school.

Jim is also quite a bit younger than his brothers, my dad and my other uncle, 13 yeas and 10 years respectively...they are both members of the Silent Generation, those born between 1925 and 1943 (there probably weren't many babies born during the war years 1943 - 1946). My dad was born in 1933 and my Uncle Rich was born in 1936...pretty much in the middle of the generation.

My dad and Uncle Rich were celebrating their mom's birthday on December 7, 1941. So they were children during the Crisis years and young adults during the High Turning. My grandfather was actually born in what is called the Lost Generation, from 1880 to 1900, although at the very end of it in 1898. He was at mid-life at the start of WWII, but had served in WWI. The archetype name for this generation is Nomad. Gen X is the current Nomad Archetype, while Gen Y are really late Nomads or early Heroes.

The generation who was at young adulthood during the war are known as the Greatest Generation, but you may be interested to know that their parents didn't see any greatness in them while they were growing up. Greatness was thrust upon them. From Time magazine, talking about Millennials:
Here are some broad descriptions about the generation known as Millennials: They’re narcissistic. They’re lazy. They’re coddled. They’re even a bit delusional.
Which is pretty much what was thought of the Greatest Generation when they were growing up and the Millennials are the next of the Hero Archetype, of which the Greatest Generation was the most recent. 


Here's kind of a wrap-up:

Prophet:


Baby Boomers are the current Prophet Archetype. We are entering Elderhood (yikes!).
The Prophet Generation’s main societal contributions are vision, values, and religion. They often produce America’s most notable preachers, activists, radicals, and writers. Prophet Generations include: Puritan Generation (1588–1617), Awakening Generation (1701–1723), Transcendental Generation (1792–1821), Missionary Generation (1860–1882), and Boomer Generation (1943-1960).
The upcoming Prophet Generation, the children of today, hasn't been named yet, although Generation Z (also known as Post-Millennials, the iGenerationFoundersPlurals, or the Homeland Generation) are common.

Nomad:


Gen X are the Nomads. They are approaching Midlife.
The Nomad’s main societal contributions are liberty, survival, and honor. Nomad generations have produced America’s greatest entrepreneurs and industrialists (Andrew Carnegie, Jeff Bezos), satirists (Mark Twain, Jon Stewart), and generals (Dwight Eisenhower, George Patton, George Washington). Nomad Generations include: Cavalier Generation (1618–1647), Liberty Generation (1724–1741), Gilded Generation (1822–1842), Lost Generation (1883–1900), Generation X (1961-1981).

Hero:


The Millennials are the latest generation of Heroes. They are entering Young Adulthood now.
The Hero generation’s main societal contributions are community, technology, and affluence. Hero generations have produced America’s greatest statesmen (James Madison, Thomas Jefferson) and societal builders (William Levitt). Throughout American history there have been three Hero Generations: The Glorious Generation (1648–1673), The Republican Generation (1742–1766), and the G.I. Generation (1901–1924).

Artist:


The current generation of Artists is the Silent Generation...the parents of us Boomers. They are in, or are entering, Late Elderhood.
The Artist generation’s main societal contributions are in the area of expertise and due process. The Artists generation produces, surprise, surprise, great artists (Elvis Presley, Andy Warhol), reformers (Theodore Roosevelt, Martin Luther King, Jr., John Dewey), and statisticians (Frederick Winslow Taylor). America has had four Artist Generations: Enlightenment Generation (1674–1700), Compromise Generation (1767–1791), Progressive Generation (1843–1859), and Silent Generation (1925–1942).
I've barely scratched the surface of this subject. I highly encourage you to listen to the podcast and to read the article (links above) to find out more.

But the main take away here is that we are in, or rapidly approaching, a Crisis and that the Millennials will be the Heroes!

Interesting days


Today - Halloween, Caramel Apple Day and Magic Day

November will be World Vegan Month, Peanut Butter Lovers’ Month, Pomegranate Month, Epilepsy Awareness Month, Movember, Adoption Month, Novel Writing Month, Manatee Awareness Month and Native American Heritage Month

Tomorrow - World Vegan Day, French Fried Clam Day, Vinegar Day, Author's Day, Love Your Lawyer Day, Fountain Pen Day, Extra Mile Day, Go Cook For Your Pets Day and Scented Candle Day

Next Thursday - Men Make Dinner DayBittersweet Chocolate With Almonds DayHug A Bear Day and Project Management Day

November 31 - Luckily there are only 30 days in November, so you get a day off!


Wednesday, October 30, 2019

The Fortune i$ in the follow up

Today's blog post is based on a call by Kellie Grill for the SOC Oregon Team for SendOutCards, although about 90% of the information is relevant to everyone in business and sales. I'm not able to share the video here, but I'll cover the key points. If you'd like to watch the video, then go over to the SOC Oregon Team Facebook group and ask to join. I'm sure Kellie will be happy to add you to the group!

Kellie started out talking about some follow up for a retreat that she hosted at her Happy Success Ranch Retreats. She sent a big card (8 x 11) to herself and the 11 women who had just attended the retreat. And even though we have SendOutCards, the most amazing follow up tool out there, it can still be difficult to keep up with all the follow up that we should be doing. But SOC does make it a whole lot easier and the results are worth the effort!

Next Kellie shared the following chart, which I've shared before:


What it boils down to is that 90% of sales people (and business owners) are fighting over 10% of the marketplace, while10% of the sales people are selling to 90% of the market!

Next was Q-tips...what? Yes, Q-tips!
Which stands for "Quit taking it personally"! Reach out to 10 people a day via cards, calls, texts, emails, etc. Following the 80/20 rule about 8 won't be interested and 2 may want to find out more about what you have to offer. It will usually work out this way, so quit taking it personally. Remember that unless they tell you to never bother them again that no means "not right now".

Next, Kellie said she was originally going to call this video "Schedule, schedule and oh by the way...schedule"! Make sure you get your 10 touches (Tips) every day and fill your calendar with appointments to talk to the people who are interested so you can keep your business growing.

Kellie talked about a few more things that are mostly related to SOC but then she started talking about the book "The Slight Edge".

The whole call was very interesting.

Speaking of interesting...

Interesting days



Tomorrow - HalloweenMagic Day and Caramel Apple Day

Next Wednesday - Stress Awareness DayNachos DaySaxophone Day and Benjamin Banneker Week

November 30 - Computer Security DayMason Jar DayMousse DaySmall Business Saturday (US) and Stay Home Because You’re Well Day

Month long celebrations:
November 28 - December 31: A Blue Christmas

Tuesday, October 29, 2019

How To Prepare Your Sleep For The End Of Daylight Savings #TBT

I thought I'd do a Throwback Tuesday, in addition to Throwback Thursday this week. This seems appropriate since Daylight Savings Time ends this weekend (and not in 3 weeks as posted originally!).

Don't worry! You still have 3 more weeks
Last week I promised you another post about sleep. OK, promise is probably too strong a word. I casually mentioned that I might do another blog post on sleep this week.

Like most posts on sleep, this one is from Dr. Michael Brews:
Daylight Savings Time ends on November 4, 2018 in the United States and we return, or fall back, to Standard Time. (November 3rd this year)
Here is the good news: we all get an extra HOUR of sleep on Nov 3rd! But this will affect different chronotypes in different ways and I have some unique recommendations for each of you. 
For many, when time is artificially pushed back an hour, they gain some extra, much needed rest. The body experiences a little “jet lag” so to speak, but within a day or so the body will naturally reset itself. But for some Chronotypes, the extra hour isn’t needed and may, in fact, throw off your natural rhythms.
If you don't know your chronotype, you can take the quiz here and then check out the recommendations below:
Lions: You won’t need the extra hour of sleep. If you’re a lion, Daylight Savings Time has a tendency to affect you NEGATIVELY. 
Wolves: You’ll be very happy with your extra hour of sleep because wolves are generally affected POSITIVELY. 
Dolphins: Now is the time to lower your anxiety and sleep in.  And if you REALLY want to start your morning right, have sex. 
Bears: As you may have already guessed, if you’re a bear, Daylight Saving Time will hardly have any effect on you. You can sleep in if you like. 
I'm a dolphin, so I'll probably sleep in a little...although since I work at night my schedule is pretty consistently messed up.

Be sure to check out the rest of Dr. Breus' post for more details.

Interesting days



November 29 - Chocolates DayDay of ListeningYou’re Welcome Giving DayBlack FridayElectronic Greetings DayMaize DayThrow Out Your Leftovers DaySystems Engineer DayBuy Nothing DayLemon Cream Pie DaySquare Dancing Day and Sinkie Day

Month long celebrations:
November 28 - December 31: A Blue Christmas

Monday, October 28, 2019

Stop Living Life “Paycheck to Paycheck”

Today's blog post is from The Art of Manliness:
In the realm of personal finance, living “paycheck to paycheck” means that you’re able to just cover your expenses with the money you have coming in, but never save or invest beyond that. 
It’s an unfortunate positon to be in financially, and it also describes well the way in which many people live life in general. 
When you metaphorically live life “paycheck to paycheck,” you do just enough each week to maintain your current existence. You take care of the urgent and outstanding tasks the neglect of which would disrupt the status quo, but you never take action on things that would improve and progress your situation. You thus remain stuck wherever you are. 
Changing this pattern — tackling the proverbial project of “getting one’s life together” — can seem overwhelming. But it needn’t be. All it takes is completing one single to-do — one single task that moves your life forward, even slightly — each week. 
Make the doctor’s appointment; choose a workout program; turn off notifications on your phone; send the job inquiry email; order underwear; text the invitation; find a recipe; take the pants to a tailor; replace the lightbulb. 
Accomplishing just one task a week may not seem like much, until you realize that at the end of the year, you’ll have moved your life forward in 52 ways. That’s far better than living “paycheck to paycheck”; not only will these small-but-consistent steps put a little something away for you in “savings,” their accumulation will also garner interest, reaping dividends as the weeks become years, and the years become decades.
This is similar to "kaizen" which I've written about here. We all get into ruts from time to time, and this is a great way to get out of them.

And here's some information on how to get out of the literal “paycheck to paycheck”.

Interesting days



Tomorrow - Internet Day and Cat Day

Next Monday - Broadcast Traffic Professionals DayUse Your Common Sense Day and Job Action Day

November 28 -  ThanksgivingFrench Toast DayDay of Mourning and Turkey Free Thanksgiving

Month long celebrations:
November 28 - December 31: A Blue Christmas

Sunday, October 27, 2019

Your weekend guide to interesting days - October 26, 2019

This week


Sunday - Community Media DayOffice Chocolate DayInternational Chef DayToy Camera DayBrandied Fruit DaySuspender’s DayInformation Overload Day and International Sloth Day

Monday - Apple DayReptile Awareness DayClean Your Virtual Desktop DayCount Your Buttons Day and International Gin and Tonic Day

Tuesday - Caps Lock DaySmart is Cool DayNut Day and International Stuttering Awareness Day

Wednesday - iPod DayEvent Organizers DayMole DayTV Talk Show Host DayBoston Cream Pie Day and SUDEP Action Day

Thursday - World Tripe DayBologna Day and United Nations Day

Yesterday - International Artists DaySourest DayWorld Pasta DayPunk for a Day DayBandana Day and Greasy Food Day

Today - Make A Difference DayHug A Sheep DayMule DayPumpkin DayHowl At The Moon Day and Mincemeat Day

Next week


Tomorrow - Black Cat DayNavy DayMother-In-Law Day and Cranky Co-Workers Day

Monday - Plush Animal Lover’s Day and Animation Day

Tuesday - Internet Day and Cat Day

Wednesday - Checklist DayHaunted Refrigerator NightCreate A Great Funeral Day and Candy Corn Day

Thursday - HalloweenMagic Day and Caramel Apple Day

November will be World Vegan MonthPeanut Butter Lovers’ MonthPomegranate MonthEpilepsy Awareness MonthMovemberAdoption MonthNovel Writing MonthManatee Awareness Month and Native American Heritage Month

Friday - World Vegan DayFrench Fried Clam DayVinegar DayAuthor's DayLove Your Lawyer DayFountain Pen DayExtra Mile DayGo Cook For Your Pets Day and Scented Candle Day

Saturday - Deviled Egg DayNumbat Day and Dynamic Harmlessness Day

Next month


November 20 - Name Your PC DayWobbly WednesdayAbsurdity DayAfrican Industrialization DayPeanut Butter Fudge Day and Universal Children’s Day

November 21 - World Hello DayStuffing DayFalse Confession DayRed Mitten DayUse Less Stuff DayBeaujolais Nouveau DaySocial Enterprise Day and World Television Day

November 22 - Go For A Ride DayFlossing Day and Cranberry Relish Day

November 23 - Fibonacci DayEspresso DayCashew Day and Eat A Cranberry Day

November 24 - Celebrate Your Unique Talent DaySardines Day and Aura Awareness Day

November 25 - Shopping Reminder DayBlase’ Day and Parfait Day

November 26 - Cake Day

Week long celebrations:
November 18 - 24: Road Safety Week

Friday, October 25, 2019

The week in review - October 25, 2019

Monday - "Expect Great Things" From The Art of Manliness. "As Thoreau observed, “We find only the world we look for.”

Tuesday - "Jazz Up Your Sales Strategy" From Harvey Mackay. "The salesman in me pays attention to creative sales ideas that make customers take notice. I’m sharing some of my favorites."

Wednesday - "Reflexology" I had my first visit to a reflexologist this week. I highly recommend it to everybody. "If you're in the San Francisco Bay Area or the Central Valley, I recommend Annie."

Thursday - "The ONE Thing that can help solve your procrastinating #TBT" Part of a three part series on motivation and procrastination. "What’s the ONE Thing I can do, such that by doing it everything else will be easier or unnecessary?"

Interesting days



Tomorrow - Make A Difference DayHug A Sheep DayMule DayPumpkin DayHowl At The Moon Day and Mincemeat Day

November will be World Vegan MonthPeanut Butter Lovers’ MonthPomegranate MonthEpilepsy Awareness MonthMovemberAdoption MonthNovel Writing MonthManatee Awareness Month and Native American Heritage Month

Next Friday - World Vegan DayFrench Fried Clam DayVinegar DayAuthor's DayLove Your Lawyer DayFountain Pen DayExtra Mile DayGo Cook For Your Pets Day and Scented Candle Day

November 25 - Shopping Reminder DayBlase’ Day and Parfait Day


Thursday, October 24, 2019

The ONE Thing that can help solve your procrastinating #TBT

Today's blog post was originally published last year:

Part three of a three part series. Part 1 was on motivation, and specifically how to motivate your son or grandson...although much of it applies to everyone. Part 2 focused on procrastination. Today we'll learn how to increase motivation and decrease procrastination.

This post is based on the book "The ONE Thing" by Gary Keller. What is the one thing? Keller says in the very beginning of the book that the idea came from this scene in "City Slickers":



Like Mitch asks 'That's great, but what's the "one thing"?' According to the book, the answer is to figure out what you want out of life and ask the following question repeatedly:

"What’s the ONE Thing I can do, such that by doing it everything else will be easier or unnecessary?"

Ask the question so that you'll know what needs to be done in the next five years to get what you want. Then ask it again so you'll know what has to be done this year so you can accomplish the one thing 5 years from now. Then ask it for this month. For today. For right now.

For me right now, my main thing is to retire in four years. I need to figure out the one thing I can do this year to make that goal possible. And then to refine it until I can figure out what I need to do tomorrow to get me closer to that goal.

The book talks a lot about guarding your one thing and making it the highest priority for that day...do not allow anything to steal that thing from you!

One of the best ways to do that is through time blocking. There are a lot of things on Google about time blocking, but here's what I think is interesting:

webinar from the One Thing website, an article called "Effective Time Blocking Techniques To Boost Your Productivity" and a free sample of The One Thing planner coming out soon.

I highly recommend that you read the book and check out the resources above. I downloaded my planner and I'm waiting for the full version to be released.

I haven't really done much with this since I wrote it last year. I did buy the planner and even though it's pretty cool I haven't used it. Now that it's been brought back to my attention maybe I should begin trying to use it again so by the first of the year I'm really up to speed.

Interesting days


Today - World Tripe DayBologna Day and United Nations Day 

Tomorrow - International Artists DaySourest DayWorld Pasta DayPunk for a Day DayBandana Day and Greasy Food Day

Next Thursday - HalloweenMagic Day and Caramel Apple Day

November 24 - Celebrate Your Unique Talent DaySardines Day and Aura Awareness Day

Week long celebrations:
November 18 - 24: Road Safety Week

Wednesday, October 23, 2019

Reflexology

I had my first appointment with a reflexologist yesterday. In case you don't know what reflexology is, then this might help you out:

According to the University of Minnesota:
Reflexology is the application of appropriate pressure to specific points and areas on the feet, hands, or ears. Reflexologists believe that these reflex points correspond to different body organs and systems, and that pressing them creates real benefits for the person's health. 
For example, reflexology holds that a specific spot in the arch of the foot corresponds to the bladder. When a reflexologist uses thumbs or fingers to apply appropriate pressure to this area, it may affect bladder functioning.
Here is a reflexology chart of the feet (I don't think this is the chart that Annie uses. She handed it out at a Gold Star meeting, but I don't have it with me):
When I laid down on the table, Annie (Ann Pena) noticed an issue with my kidney right away. Apparently, I have issues with my digestion (which I knew about) and alignment (which I had a good idea about). I told Annie that I had a Groupon for a chiropractor (which I found out expired 2 days before. I need to contact Groupon and see if I can get it extended.)

My feet were very sore when I went in there and apparently it's not a good thing to have sore feet. After a lot of rubbing, squeezing, pressing, twisting and bending, Annie was able to release a lot of the pain in my feet.

If your feet or toes hurt, don't just ignore it like I did. Go see a reflexologist to find out what's causing your pain and get some relief.

Annie gave me some things to do (mostly food wise)...no fried foods, oil, bread, white rice, juices or pork; and more fruit, vegetables, sweet potatoes (but not sweet potato fries), butternut squash, carrots, fish and chicken. And I purchased a 2 week colon cleansing program since most of my problems seem to originate with my transverse colon. According to things I've read, the entire colon (ascending, transverse and descending) is approximately as long as you are tall. And the average adult's colon has five pounds of fecal matter (poop) per foot. If you're five feet tall, then you probably have about 25 pounds of poop stuck in your colon, and if you're six feet tall like me, then you probably have about 30 pounds of it!

My friend, Luci Gabel's, book "Eat to Lead" should be coming out soon. I pre-ordered a copy of it. This should help also.

She also recommended ASEA drops (I hadn't heard of them before but she suggested that I look them up on Pub Med. I found this blog post that contains the link to Pub Med and other information about ASEA and Redox Signaling Molecules) for the cataracts in my left eye (I haven't had surgery in that eye yet).

Annie also recommended apple cider vinegar...both one tablespoon a day, taken internally, as well as some for soaking my feet...I believe it was a half cup mixed with enough warm water to cover my feet, But I'll have to double check with her when I see her later this morning.

So, I'll be starting with diet and the cleanse, followed by ASEA.

I highly recommend that you see a reflexologist, whether your feet hurt or not. They can often detect an issue before your doctor does.

If you're in the San Francisco Bay Area or the Central Valley, I recommend Annie. If you want to set up an appointment with her, reach out to me and I'll refer you through the Gold Star club of which we're both members.

Interesting days



Tomorrow - World Tripe DayBologna Day and United Nations Day

Next Wednesday - Checklist DayHaunted Refrigerator NightCreate A Great Funeral Day and Candy Corn Day

November 23 - Fibonacci DayEspresso DayCashew Day and Eat A Cranberry Day

Week long celebrations:
November 18 - 24: Road Safety Week

Tuesday, October 22, 2019

Jazz Up Your Sales Strategy

Today's blog post is from Harvey Mackay.
For some time a storekeeper had displayed in his window a card inscribed “Fishing Tickle.”

A customer drew the proprietor's attention to the spelling error. “Hasn't anyone told you about it before?” asked the patron.

“Oh, yes,” the dealer said placidly, “many have mentioned it. But whenever they drop in to tell me, they always buy something.”

Intentional spelling errors in advertising are nothing new. Snickers is one of my favorite candy bars (when my wife lets me have one), and I remember when they ran ads featuring spelling errors. One ad read: “Oh Deer Its Hard To Spel When Your Hungry. If you keap making typing mistakes grab yourself a Snickers fast.” Then they pictured a candy bar that read “Snikkers.”

The salesman in me pays attention to creative sales ideas that make customers take notice. I’m sharing some of my favorites.

Personalize things. It only makes sense for stores to offer this service for customers that want products personalized, from towels to basketball shoes.

Break a record. Mike Lindell, of My Pillow fame, handed out pillows at a sporting event and had the world’s largest pillow fight.

Establish new experiences for customers. Sports teams have really capitalized on this, as they give their season ticket holders and fans experiences – a meet and greet, chance to watch practice or take batting practice. In a competitive sports market, these experiences are invaluable.

Use Props. There is no better example of salespeople using props than state fairs. I’m mesmerized by product pitchers demonstrating knives, cookware, cleaners, toys or some product that you can’t live without. Always remember: a mediocre salesperson tells. A good salesperson explains. A superior salesperson demonstrates.

Catchy and ubiquitous ads. Advertising is everywhere. From bathrooms stalls to shopping carts, ads all over every website, it needs to be memorable to be effective. Example: an ad for a handyman that read, “I can fix anything your husband can. And I’ll do it NOW.” Another similar ad read, “I can fix anything that your husband breaks.”

Contests have been around forever. The crazier the better. The more attention they attract the better.

Sell benefits, not features. Don’t sell me books; sell me knowledge. Don’t sell me insurance; sell me peace of mind. Don’t sell me clothes; sell me style, attractiveness and a sharper image. Don’t sell me a computer; sell me the time I will save.

Have a unique calling card. My friend, the late Victor Kiam, told me about one of the greatest salesmen he ever knew. John Henry James was a tall and imposing man who made his sales calls in a chauffeur-driven limousine. At each stop, the chauffeur would jump out of the car and announce, “Ladies and gentlemen, Mr. John Henry James has arrived!” James would enter with his sample case and say, “I do believe we’re going to do some business today.” And he was right.

Likability. To be successful at selling, it’s important that customers like you. People do business with people they feel comfortable with. Movie star Burt Reynolds said that the reason why some actors become successful in movies is that the camera likes them. Reynolds said that every day he worked in front of a camera, he started the day off going up to the camera and saying, “I love you. Like me today. Please, like me today.” We need to remember that customers are like a camera. Make the buyer like you.

One thing no business has: too many customers. They don’t magically appear, and they need motivation to stay and keep coming back. Whether you have everyday customers, once-a-year customers, in person or online, browsers or buyers, they need to feel special.

Joe, a small-town barber, knew his clients’ preferences after decades of service and he always charged his clients fairly. A national-chain hair salon opened just across the street. It had shiny new fixtures, neon signs, young and attractive personnel AND they were offering haircuts for $10.

Joe watched as traffic poured into the new competitor and wondered how he was going to compete with that. Should he put up a sign – “Haircuts $9.99”? What to do?

After some thought and reflection on his business, Joe posted a large sign outside of his shop: “We fix $10 haircuts.” He pointed the sign directly at his competitor’s front door. It didn’t take long for Joe’s clients to come back.

Mackay’s Moral: You can’t beat the competition if you don’t compete.
Contests are great,,,especially if you can tie them in with a holiday or season. I'm currently running a contest, tied in with the season. Although fall is known for a lot of things, it seems that pumpkin spice tops the list right now, so I'm giving away pumpkin spice caramels. If you'd like a chance to win some, let me know and I'll tell you how to enter the drawing.

Interesting days



Tomorrow - iPod DayEvent Organizers DayMole DayTV Talk Show Host DayBoston Cream Pie Day and SUDEP Action Day

Next Tuesday - Internet Day and Cat Day

November 22 - Go For A Ride DayFlossing Day and Cranberry Relish Day

Week long celebrations:
November 18 - 24: Road Safety Week

Monday, October 21, 2019

Expect Great Things

Today's post is from The Art of Manliness:
On a fall day, Henry David Thoreau and his brother John wandered by a river looking for historical artifacts. His “head full of the past and its remains,” Thoreau surveyed the landscape and romantically imagined where the area’s Native Americans had once lived, hunted, and feasted. “Here,” he then exclaimed, “stood Tahatawan [a local chieftain]; and there is Tahatawan’s arrowhead.” As Thoreau playfully reached down to pick up what appeared to be an ordinary rock . . . he found that it was, in fact, a perfectly preserved arrowhead. 
These kinds of serendipitous occurrences were no rarity for Thoreau; he was known for having an uncanny knack for finding whatever it was he was thinking about and searching for. 
This ability wasn’t a matter of mere coincidence, but rather a manifestation of the magnetism of Thoreau’s intentions. “In the long run, we find what we expect,” he said. “We shall be fortunate then if we expect great things.”
This is an excellent example of the law of attention...you tend to see more of what you're paying attention to. I've written about the subject here.

More from AoM:
When I read a book with pen in hand, I discover (and subsequently underline) more insights within it. The presence of the pen doesn’t change the text, of course, but rather puts me in a more expectant frame of mind, prompting me to notice what might otherwise be passed over. 
When someone moves to a new city and expects to find the culture boring and the people rude, that’s exactly what they encounter. When another person moves to the very same place, expecting to find layers of interest and friendly folks, that’s exactly what they encounter, too. 
Some say it’s best to keep expectations low, dampening disappointment if they’re not met. But that assumes the outcome will be the same regardless of our anticipations. Instead, in ways both practical and metaphysical, heightened expectations create possibilities unavailable in their absence. 
As Thoreau observed, “We find only the world we look for.”
 So, what are you looking for?

Interesting days



Tomorrow - Caps Lock DaySmart is Cool DayNut Day and International Stuttering Awareness Day

Next Monday - Plush Animal Lover’s Day and Animation Day

November 21 - World Hello DayStuffing DayFalse Confession DayRed Mitten DayUse Less Stuff DayBeaujolais Nouveau DaySocial Enterprise Day and World Television Day

Week long celebrations:
November 18 - 24: Road Safety Week 

Sunday, October 20, 2019

Your weekend guide to interesting days - October 19, 2019

This week


Sunday - No Bra Day and Train Your Brain Day

Monday - Be Bald And Free DayWorld Standards DayInternational Top Spinning DayDessert DayNative American Day and Columbus Day

Tuesday - Global Handwashing DayWorld Students’ DayWhite Cane Safety Day and Chicken Cacciatore Day

Wednesday - World Food DayDictionary DayBoss’ DayHagfish DaySteve Jobs DayFeral Cat DayGlobal Dignity DayTake Your Parents To Lunch Day and Department Store Day

Thursday - Get Smart About Credit DaySpreadsheet DayInternational Day for the Eradication of PovertyWear Something Gaudy DayMulligan DayConflict Resolution DayPlaying Card Collection Day and Forgive an Ex Day

Yesterday - Chocolate Cupcake DayNo Beard Day and Developmental Language Disorder Awareness Day

Today - I Love Yarn DayBridge DaySweetest DayRepair Day and Evaluate Your Life Day

Week long celebrations:
October 13 - 19: Healthcare Foodservice Workers Week 
Month long celebrations:
September 15 - October 15: Hispanic Heritage Month 

Next week


Tomorrow - Community Media DayOffice Chocolate DayInternational Chef DayToy Camera DayBrandied Fruit DaySuspender’s DayInformation Overload Day and International Sloth Day

Monday - Apple DayReptile Awareness DayClean Your Virtual Desktop DayCount Your Buttons Day and International Gin and Tonic Day

Tuesday - Caps Lock DaySmart is Cool DayNut Day and International Stuttering Awareness Day

Wednesday - iPod DayEvent Organizers DayMole DayTV Talk Show Host DayBoston Cream Pie Day and SUDEP Action Day

Thursday - World Tripe DayBologna Day and United Nations Day

Friday - International Artists DaySourest DayWorld Pasta DayPunk for a Day DayBandana Day and Greasy Food Day

Saturday - Make A Difference DayHug A Sheep DayMule DayPumpkin DayHowl At The Moon Day and Mincemeat Day

Next month


November 13 - World Kindness DaySymphonic Metal DayEducation Support Professionals Day and Indian Pudding Day

November 14 - Loosen Up, Lighten Up DayWorld Diabetes DaySpicy Guacamole DayOperating Room Nurse Day and Pickle Day

November 15 - Clean Out Your Refrigerator DaySpicy Hermit Cookie DayAmerica Recycles DayPhilanthropy DayI Love to Write Day and Bundt Cake Day

November 16 - Have a Party with Your Bear DayFast Food DayButton DayInternational Day for Tolerance and Clarinet Day

November 17 - Homemade Bread DayBaklava DayInternational Happy Gose DayTake A Hike DayWorld Prematurity DayUnfriend Day and Petroleum Day

November 18 - Occult DayApple Cider DayPrincess DayVichyssoise DayAdoption DayGIS DayMickey Mouse Day and Housing Day

November 19 - International Men’s DayCarbonated Beverage with Caffeine DayPlay Monopoly DayHave A Bad Day DayEntrepreneurs’ Day and World Toilet Day

Week long celebrations:
November 11 - 17: Human-Animal Relationship Awareness Week
November 12 - 18: Talk Money Week
November 18 - 24: Road Safety Week