Obtain. Retain. Regain

Most business owners and sales people concentrate on obtaining new customers, as opposed to retaining their current customers or regaining their former customers.

I've talked about this before but it's been brought to the top of my mind because I went to a BNI Visitors Day last week in Modesto, and I'm going to another next week in Walnut Creek.

BNI is an excellent organization to help you grow your business...and we all need new customers in our businesses. But if you're not spending money to keep your existing customers and these new customers that you bring into your business, you're wasting your money.

SendOutCards can help you retain your existing customers, regain your former customers, and obtain new customers. Check out the post where I talk about the 60:30:10 Marketing Plan. And add it to your BNI membership. (The numbers in the post are a little outdated...postage has gone from 50 cents to 55 cents, making the total $1,850 per year (including tax), which comes out to $1.85 per card).

If you'd like to find out more about how to use relationship marketing to grow your business, ask to join my Facebook group.

Interesting days

Today - Chocolate Chip Day, Numeracy Day, Straw Hat Day, Nylon Stockings Day, Vascular Birthmarks Awareness Day and World Facilities Management Day

Tomorrow - Drawing Day, Horse Rescue Day, Biographers Day, Global Accessibility Awareness Day, Waiters Day and Sea Monkey Day

Next Wednesday - Goth Day, Maritime Day and Harvey Milk Day

Week long celebrations:

May 20 - May 26: Italian Beef Week

June 15 - Nature Photography Day, World Juggling Day, Smile Power Day, Magna Carta Day, Lobster Day, World Elder Abuse Awareness Day and Beer Day Britain