Wednesday, August 31, 2016

The Rule of 33%

Many of my ideas come from Facebook, either directly like Monday's post. or indirectly like today's. This post was inspired by something that my friend Casey Eberhart posted on Facebook. Casey posted the following:
This is SO awesome! Have you heard about Tai's 67 Steps to get everything you want? Take just 1.34 minutes and give this a quick read! I think you will like it as much as I did. You do want to make more money don't you??
Along with this link.

Tai talked about many things in his video, including how he reads a book a day, the rule of 1/10th, how you're the average of the 5 people you spend the most time with and the rule of 33%. There's enough info here to probably fuel multiple blog posts.

Before we get into the Rule of 33%, let's look at the 5 people you hang out with the most. I talked a little bit about this back in May but I'd like to expand on it and then we'll see how the Rule of 33% can help you.


If you're hanging around the employee break room at McDonald's there's a pretty good chance that you'll hear conversations about minimum wage, when the McRib sandwich is coming out again and how someone had to take the bus to work because their car wasn't running. But if you hang out at the locker room at the country club you'll hear conversations about new investment opportunities, someone who just bought a new Ferrari or Lamborghini and when the McRib sandwich is coming out again (there are some things that everyone wants to know!).

If you're in the former group but would like to move to the latter, the Rule of 33% can help you. The Rule of 33% says to spend 1/3 of your time with people less well off than you, 1/3 with your peers and 1/3 with those who are better off than you. You spend time with those who are less fortunate to help remind you of what you do have, but more importantly to mentor them, just as the people more fortunate than you will mentor you. You can upgrade your circle of friends by seeking out a mentor or two to help you grow. The more time you spend with these mentors, the less time you'll spend in the McDonald's break room.

When you look for your mentors, keep the Rule of 1/10th in mind...no matter how good your mentor is, you'll only get 1/10th of what they have. So, look for mentors that have 10 times more than what you want to have. If you want to earn a million dollars a year, learn from someone making 10 million dollars a year. Although, if you apply "The 10X Rule" by Grant Cardone maybe you can change this. I haven't read the book yet, but Jay McHugh talked a lot about it when he was here a couple of weeks ago.

To wrap up...find someone to lift you up by mentoring you, lift up someone else by mentoring them and hang out with your friends to just have fun (and find out when the McRib sandwich is coming out again or you can just go to the McRib Locator website). 

Interesting days



Tomorrow - Emma M Nutt DayBuilding and Code Staff Appreciation Day and Letter Writing Day

Next Wednesday - Buy a Book Day and Salami Day

September 31 - There is no September 31

Tuesday, August 30, 2016

How to Forge True Confidence

Here's an interesting post from The Art of Manliness:



In his book, Resilience, retired Navy SEAL Eric Greitens shares letters that he wrote to a fellow veteran, Walker, who was having trouble adjusting to life back home. In one of the letters, he tells his friend the story of a phone call a boxing coach he knew once received. On the other end of the line was a heavyweight champion the coach had trained. Greitens relates how the conversation unfolded:

“Hey man,” the champ said, “I need your help.”
“Okay,” the trainer said. “What do you need?”
“I need you to take care of something for me.”
“What do you need me to do?”
“Well, there’s this guy,” the champ said, “he’s in the other room, and I’m gonna take the phone in and I want you to talk to him.”
“Who is it you want me to talk to?”
“He’s my gardener.”
“Your gardener?”
“Yeah, yeah, he’s in the other room and he’s got this bill and he’s trying to overcharge me.”

“The trainer realized at this moment,” Greitens explains, “that the heavyweight champion of the world was afraid to confront his gardener over a bill.”

How could a tough-as-nails athlete who had gone toe-to-toe with boxing’s fiercest opponents be unable to face up to his gardener?

Greitens explains it to his friend this way: “Everyone, Walker, has uneven courage.”

What he labels courage, we could also call confidence.

This story likely seems eminently relatable and yet surprising at the same time. Relatable, because we all know that while we’re confident in some areas of life, we’re fearful in others. Surprising, because confidence is popularly thought of as an all-pervasive quality — we think you either have it or you don’t, and that if you have it, you have it for everything.

That’s not the only aspect of confidence we have mistaken notions about. Most of us aren’t sure how you gain it either. Is it something you’re born with? Something you can get only by doing things like standing up straighter and dressing better? Are there different kinds of confidence? If so, how do you develop its truest form?

For many, confidence seems like something of a mystery. But it doesn’t have to be. We’ll unlock its secrets below.

What Is Confidence?


Confidence is a term that gets thrown around in a lot of different ways to mean a lot of different things. It’s sometimes grouped together with other qualities like self-esteem and optimism, with which there’s certainly overlap.

Yet confidence is its own distinct quality, and is defined by the experts and scientists who study it professionally as the sense that you possess the skill and competence to successfully do a certain task — it’s having faith in your ability to make something happen or in the path you’re taking. It’s not just generally feeling good about yourself, or feeling that things in life will work out; it’s a belief that specific actions will lead to specific outcomes — that if you do X, you’ll be able to get Y. When you feel confident going into a race, it’s because you believe you have the ability to do well. When you feel confident about a decision, it’s because you believe you made the right choice.

Thus, what’s often missed about confidence is that it’s “domain specific.” That is, just because you’re confident in your ability to succeed in one area, doesn’t mean you’re confident in all areas. You might be confident when speaking in front of large crowds, and yet feel anxious when making small talk one-on-one. You might feel confident when working on your art, but nervous when entering a gym.

Since confidence is the belief that your ability matches a certain task, and we don’t have equal ability for every task, we all have “uneven confidence.”

Your Confidence Calculator


Confidence includes both an objective/rational component and a subjective/emotional component.

Research has shown that in predicting how well we’ll do something, or if we made a good decision, the brain conducts a statistical assessment of sorts. It looks at the data — the evidence of our competence, contextual circumstances, and so on — and then makes a forecast as to likely performance or outcome.

We make these kinds of confidence calculations every day. You don’t even have to think about reaching into a cabinet to grab your coffee mug in the morning, because your brain is completely confident it will be there. How your boss will react to your asking for a raise is a bigger unknown.
But your brain will look at the data — the feedback he gave you at your last review, the quality of the work you’ve been doing lately, the trajectory of the company’s profits — and then generate a forecast as to your chances of getting a yes.

From this objective calculation we then get the feeling we think of as confidence. If the confidence calculator generates a gloomy forecast, we’ll feel unconfident and unsure, and be unlikely to move forward, make a decision, or try something new or hard. If the resulting forecast is sunny, we’ll feel confident and bold, and be likely to take a risk, make a choice, or attempt a difficult task.

In other words, thoughts lead to judgments, judgments lead to feelings, and feelings lead to action (or inaction). The more sure you are of your ability to do something, the more confident you’ll feel, and the more confident you feel, the more action you’ll take.

This fact obviously has huge repercussions for our happiness, success, and ability to reach our goals. Leveling up in any area of life invariably involves going outside our comfort zone and taking a risk. Without confidence, we’ll fail to take action, and our lives will stall out instead of progressing on.

It’s thus vital that we understand what influences the “algorithm” the brain uses to make its confidence calculations, and how we can feed it more positive data in order to generate more confident feelings, and in turn, more bold and life-changing action.

The sources that feed the confidence calculator can roughly be broken down into three influences: The first two we commonly rely on (sometimes without even knowing it), but are inconsistent, unreliable, and not entirely within our control. The third, as we will see, is the surest, steadiest, most harnessable way to fuel our confidence.

Inconsistent/Unreliable Sources of Confidence


Genetics


If you’ve ever thought that some people are just born more confident than others, you were right. Researchers think that our general confidence levels are about 50% genetic in origin. Some folks simply have a mix of resilient, optimistic, daring DNA that comes together to form a perennially high level of confidence.

These genetics may influence their brain’s confidence calculator, so that it’s miscalibrated and makes less than objective assessments of ability. These folks end up overconfident — more sure than they should be about their chances for success in tackling tasks for which they’re not fully qualified. They’re confident, despite a lack of competence.

You might think this is a recipe for disaster, but studies have shown that as long as someone doesn’t get too far out in front of his skis, overconfidence usually results in positive effects like greater social status, respect, and influence, without negative consequences.

Researchers in fact consider a little overconfidence to be an adaptive trait. It makes someone an action taker, which, as long as they don’t totally run off the rails, is a trait people are drawn to; we prefer charismatic go-getters, even if they’re wrong a lot, to those who passively play it safe.

How many ding-dongs at work who don’t know what they’re doing, but project firm confidence, get promoted over solid employees who are competent but seem less sure of themselves? How many confidence-exuding politicians win great popularity during an election and yet seem grossly unprepared for their office? Overconfidence only turns into a liability when the gap between confidence and competence grows too wide, and the emperor is revealed to be wearing no clothes. Otherwise, it’s a boon.

Confidence without having to earn competence may seem like a winning plan, but I’m sorry to say that if you didn’t score in the genetic lottery, it’s a feeling nearly impossible to generate on your own. The reason people don’t mind overconfidence in someone with a miscalibrated confidence calculator, is that it’s absolutely genuine; it may not be accurate from an objective standpoint, but the person sincerely believes in their abilities, and that’s attractive. If you’ve got a more realistic confidence calculator, trying to gin up confidence in the absence of competence will be almost impossible to do; phony bravado can be spotted a mile away.

If you’re not genetically wired for greater confidence, you can’t just think your way into it. In fact, it can be harmful to try. In a study that asked participants with low self-esteem to repeat the mantra “I am a lovable person,” people actually felt worse, rather than better, after the exercise. The gap between how they actually felt, and what they were reading, just reminded them of how far they were from that ideal.

External Validation


Another source of confident feelings for both the genetically blessed and the average joe is getting validation and support from other people. Pep talks, golden performance reviews, applause, good grades, Instagram likes, and encouraging words and gestures of all kinds can make us feel great about ourselves.

There’s nothing inherently wrong with that. Compliments set off the status-sensitive parts of our brain and release feel-good neurochemicals that really do make us feel ebullient and emboldened. And this boost can kick-start a virtuous cycle of greater and greater confidence: you start lifting, one of the strongest dudes at the gym gives you props on your gains, which increases your confidence, and makes you want to push yourself more, which gets you more props, and increases your confidence further.

While external validation can definitely be helpful in boosting your confidence and spurring you on, it’s an ultimately fragile source for three reasons:

First, it often increases your self-esteem more than your confidence. Remember, while these qualities are related, they’re also distinct. Confidence concerns how you feel about your specific ability to perform in a specific domain, and it leads to action. Self-esteem, on the other hand, is more “global,” and has to do with how you assess your general character and value as a person. While feeling good about yourself is essential to your well-being, it doesn’t necessarily lead to action. Being told you “look nice,” or are “a really great guy” may make you feel good, but what do you do with that information? Sure, feeling good about yourself overall may bleed over into feeling more confident about taking a new step or trying something out, but not necessarily. Plenty of folks think they’re a great person, but haven’t accomplished anything of note, and remain quite risk-averse.

Second, even when people pump you up about your ability to perform specific tasks, this confidence is vulnerable and doesn’t have a lasting impact. External validation might get you to take the first step and put yourself out there, but it often evaporates once you’re in the arena.

Let’s say you’re nervous to talk to women, but your friend gives you a pep talk about how girls aren’t scary, and you’ll be fine. In that moment, your confidence calculator gives your friend’s words heavy weight, and you walk into the bar alone to try your luck. “I can do this!” you think. But a moment later, your confidence calculator takes in the new circumstances, assesses your ability to be a success based on your current level of social skill and past, lackluster experiences, and proffers a new, much gloomier forecast. “There’s no way I can do this,” you think.

Or, while you’re dating your girlfriend, she makes you feel like you can do anything in the world, but then, when you break up, your confidence walks away with her, and you crumple into a shell of your former self.

Finally, if you base your confidence on the approval of others, you’re going to become much more risk-averse — fearful that if you fail, the applause will cease and you’ll be left with the silence of your inner emptiness. If doing what you’ve always done gets you a decent amount of hugs and back pats, you’ll just keep on doing it.

The unstable, topsy-turvy vulnerability of confidence that’s dependent on external validation ends up taking a toll on your mental and physical health. According to a study of college students, those who based their self-worth on external sources like appearance and validation from others had more stress, anger, academic problems, relationship conflicts, and higher rates of alcohol and drug consumption than those who based it on internal values.

The Truest Source of Confidence: Mastery


If you’re not genetically wired for bravado, and you want to enjoy the praise of others without basing your worth on it, where else can you turn to increase your confidence?

To competence. To skill. Ideally, eventually, to outright mastery.

If your confidence calculator relies on evidence that your ability matches the task ahead, then give it something strong, immoveable, and entirely within your control to hang its predictions on.

Mastery means the attainment of full command over some domain. Author Robert Greene breaks up the path to this kind of command into three phases: Apprenticeship, Creative-Active, and Mastery. Each phase solidifies your confidence into something rock-solid:

Apprenticeship. You first choose a field that matches your unique inner calling — your vocation — or you seek out a problem that you want to solve. You don’t choose a domain based on what you think you should do, but on the compass of your personal values and goals. Further, you choose your first job in this field not based on prestige or money, but on where you think you’ll learn the most, and your skills will get the greatest opportunities for growth.

You enter the Apprenticeship phase excited, yet intimidated and out of your depth. There’s a ton you don’t know, and you don’t even know what you don’t know. So you put aside your ego, and humbly set out to learn everything you possibly can about your field. You observe what leaders in your domain are doing, absorb all the information that comes your way, study diligently, and practice consistently.

You make mistakes with regularity while learning the ropes, but you treat these setbacks as important learning experiences. You actively seek feedback on what you could be doing better, and don’t take this criticism personally.

You experience your first encounters with what author Stephen Pressfield calls the “Resistance.” Sometimes you’re bored, sometimes you’re frustrated, sometimes you’re confused into paralysis, and sometimes you just don’t want to work, especially on the tedious tasks that every apprenticeship involves. But you learn to manage these emotions, to push through them, to work hard every day, even when you don’t feel like it. You learn to work like a professional.

You slowly begin to figure out the rules of engagement, what works and what doesn’t. You start seeing connections between things you never noticed before, come to understand the dynamics and relationships between your associates and your competitors, and get a more holistic grasp of the subject you’ve immersed yourself in.

As you master the basic skills of your work, your confidence in your ability to overcome challenges strengthens, and as a reward, you get new, and increasingly interesting, challenges to tackle.

Creative-Active. In this phase, Greene says, “you move from student to practitioner.” Your understanding of the complexity of your field has grown, and rather than just copying how others do things, you take what you’ve learned so far and begin to experiment with doing things in your own way.

Having figured out the rules, you can start bending them, and trying out your own ideas. With more experimentation comes more success, but also more failure. But you learn to “fail fast” — making small bets, seeing how they pan out, learning from the duds, making corrections, and moving on to another idea. Through this cycle of attempt and recovery, you get better at predicting what will work, and become comfortable with taking risks — seeing failure as a natural part of the creative process.

As you continue to practice the skills required to successfully navigate your field, those skills become increasingly sharp. Your tasks become more natural — you can do them faster, better, and more efficiently. You gain confidence in your competency.

You can recognize the Resistance as soon as it shows up, and have developed rituals and methods for banishing it immediately. You’ve developed a record of achievement that you can draw upon in order to do so; you’re able to tell yourself, “I did this before, and I can do it again.”

Looking back over how far you’ve come from day one until the present, the improvements you’ve made are obvious and tangible, and you feel enormous confidence in the fact that through diligence and consistent hard work, you can continue getting better and rising to a higher level.

Mastery. Finally, you arrive at the Mastery phase. Your behavior and decision-making shifts from natural, to intuitive and practically automatic. You don’t have to spend a lot of mental energy to perform the basic tasks of your job, and this comfort level with your work frees you up to focus on the big picture.

You’ve gone from being a foot soldier, who can only see the immediacy of the trenches, to a commander, who can stand over the battle map, and take in the whole sweep of the field. Because you’re no longer caught up in the details, you have a greater ability to spot opportunities, think abstractly, and innovate.

You’re familiar with the ups and downs inherent to the landscape of your domain, and know that peaks will lead to valleys, but that the valleys, no matter how deep and long they extend, don’t last forever. You have supreme confidence to improvise when things go awry. You’re not afraid of uncertainty and are willing to try things without fear, knowing you can pivot and regroup no matter what happens.

You have an even longer record of accomplishments — of challenges faced and overcome — to reflect upon. Knowing what you’ve already done, and are capable of, allows you to push into even harder and deeper realms of creativity and excellence.

You’ve surpassed your old mentors, and are carving out an original path for yourself.

You have achieved mastery and gained the great power that comes from attaining the truest kind of confidence.

Take the First Towards Developing Confidence Through Mastery


While the language used above to explain the process of mastery centered more on the field of work, it is a process that applies to any domain in life. You can strive to become a master lover, husband, father, athlete, financial steward, socializer, or hobbyist.

No matter the domain, the process is the same. You take the first step, approaching the subject as a humble apprentice, and then you build slowly from there — studying, practicing, and experimenting your way to master status.

That first step can be a small one. If you wish to become a master conversationalist, start out by reading some books and articles on social skills. Then practice the techniques of good listening and talking with your family and close friends, where there is little risk of failure or embarrassment. Then practice by making small talk with cashiers and waitresses. Every day. Attend parties where you know people and pick certain conversational techniques you specifically want to work on. Observe the way different approaches elicit different reactions. Read some more books and articles. Keep experimenting and practicing. Eventually, you’ll be able to carry on a warm, interesting conversation with anyone, anytime, anywhere. You’ll have the confidence to be able to walk into an event where you don’t know a single soul feeling perfectly calm and comfortable.

While confidence is domain specific, and few can become master of many domains, still there is some confidence-carry-over from one domain to the next, and to your life in general. Having already gained mastery in one domain, you know you have the determination and discipline necessary to stick with something and see it through, and that bolsters your overall self-esteem and changes how you carry yourself. And while mastery of one domain won’t give you the confidence to perform well in another, knowing you can begin anything as a neophyte and steadily improve with diligence, will give you the confidence to take the first step in trying something new.

When you develop confidence through mastery, the world opens up to you. It doesn’t depend on your genes, it doesn’t rely on other people’s opinions, and nobody can ever take it from you. There’s no truer confidence than the knowledge that no matter how you were born, or what life throws at you, you can make of yourself whatever you will.
_____________________________________________
Sources:

Mastery by Robert Greene

The Confidence Code by Katty Kay and Claire Shipman (this book is primarily geared towards women, but highlights research that’s been done about confidence that applies to both sexes)


And here's another interesting article on self-esteem in Parenting magazine that talks about how participation trophies and other methods of raising a child's self-esteem have backfired. In relation to the article above...too much false self-esteem can lead to too much false self-confidence and a false sense of entitlement.

Interesting days



Tomorrow - We Love Memoirs DayTrail Mix Day and Love Litigating Lawyers Day

Next Tuesday - Another Look Unlimited DayFight Procrastination Day and Read a Book Day

September 30 - Extra Virgin Olive Oil DayInternational Translation Day and Mud Pack Day


Monday, August 29, 2016

What is the meaning of life?

If you ask Siri that question, she'll give you several different answers but this is my favorite:


But what brought this post about was that two people posted this next picture on Facebook and they were just a couple of posts apart on my timeline:


But what does that mean? And what is the difference between meaning and purpose?

Your gift is the thing that only you can bring to the world...whether it's a talent of some sort like music or art. Or maybe it's knowledge, or wisdom, or compassion. Or just yourself. If you can find your gift, then you've found meaning. This is similar to Stephen Covey's "The 8th Habit" which is "Find your voice and inspire others to find theirs"
The eighth habit is "Find your voice and inspire others to find theirs." Voice is Covey's code for "unique personal significance." Those who inspire others to find theirs are the leaders needed now and for the future, according to Covey. 
So, what do you do when you find your voice or your gift? You can do one of two things: you can help others find theirs or you can give it away by sharing it with others, which is what our original quote says. But why can't we do both? Share our gift with others and help them find their own gift?

I think the meaning of life is internal and the purpose of life is external. In his book "Promptings" and his Promptings Academy seminar,  Kody Bateman teaches about inner and outer promptings. Find your best self (inner prompting...who you are) and give it away (outer prompting...what you do with who you are). I highly recommend both the book and the seminar!

Interesting days



Tomorrow - Grief Awareness DayFrankenstein DayInternational Whale Shark DayHolistic Pet DayToasted Marshmallow Day and Slinky Day

Next Monday - Cheese Pizza DayInternational Day of Charity and Be Late For Something Day

September 29 - World Heart Day


Sunday, August 28, 2016

The Funday Sunnies

Interesting days



Tomorrow - Individual Rights Day and More Herbs, Less Salt Day

Next Sunday - Newspaper Carrier Day and Pet Rock Day

September 28 - Good Neighbor Day and Drink Beer Day Invite your neighbors over for some beer! If you don't have any, invite yourself over to your neighbors'. But be careful, if you have too many beers you may find yourself celebrating Ask A Stupid Question Day


Friday, August 26, 2016

The Friday Fishwrap

All the news that's fit to wrap around a dead fish

The week in review


Monday - "The 7 Secrets to Effective Follow Up - Follow up" Series wrap-up

Tuesday - "How to get a 93% market share for your business" How to use follow up to build your market share

Wednesday - "You have a 93% market share. Now what?" Using follow up to maintain, or even improve, your market share

Thursday - "But I'll get Social Security #TBT" What Social Security is and why it's not meant to be your only source of income

Here's this week's video:


Interesting days


This week


Saturday - World Mosquito DayInternational Homeless Animals DayChocolate Pecan Pie Day and World Honey Bee Day

Sunday - Poet's Day and Spumoni Day

Monday - Take Your Cat to the Vet Day and Be An Angel Day 

Tuesday -  Valentino Day and Ride the Wind Day 

Wednesday - Vesuvius DayInternational Strange Music DayKnife Day and Pluto Demoted Day

Thursday - Whisky Sour Day, Burger Day and Kiss And Make Up Day

Today - Women's Equality Day and Dog Day

Next week


Tomorrow - "The Duchess" Who Wasn't Day and Franchise Appreciation Day

Sunday - Radio Commercials DayPony Express DayBow Tie Day and Race Your Mouse Around The Icons Day

Monday - Individual Rights Day and More Herbs, Less Salt Day

Tuesday - Frankenstein DayInternational Whale Shark DayHolistic Pet DayToasted Marshmallow Day and Slinky Day

Wednesday - We Love Memoirs Day, Trail Mix Day and Love Litigating Lawyers Day


Next month


September 20 - Get Ready Day and Punch Day

September 21 - International Red Panda DayInternational Day of PeaceMiniature Golf Day and World Gratitude Day

September 22 - Elephant Appreciation DayHobbit DayBusiness Women's DayWorld Car Free DayWhite Chocolate DayDear Diary Day and Ice Cream Cone Day

September 23 - Checkers DayRestless Legs Awareness Day and Hug a Vegetarian Day

September 24 - International Rabbit DayPunctuation DayCherries Jubilee Day and Save Your Photos Day

September 25 - Cooking DayComic Book DayOne-Hit Wonder DayPsychotherapy DayWorld Pharmacists Day and World Dream Day

September 26 - Batman DayFamily DayJohnny Appleseed DayLove Note Day and Lumberjack Day


Thursday, August 25, 2016

But I'll get Social Security #TBT

One of the best things about going back to this day in previous years, is that I can reuse most of the interesting days with just some minor changes...last year Burger Day wasn't on the calendar. And last year, August 25th was on a Tuesday. But the rest of it is the same!

But I'll get Social Security


Social Security was created in 1934 during the Great Depression by President Theodore Roosevelt to provide a safety net primarily for the elderly. Per the Social Security Administration:

The significance of the new social insurance program was that it sought to address the long-range problem of economic security for the aged through a contributory system in which the workers themselves contributed to their own future retirement benefit by making regular payments into a joint fund. It was thus distinct from the welfare benefits provided under Title I of the Act and from the various state "old-age pensions." As President Roosevelt conceived of the Act, Title I was to be a temporary "relief" program that would eventually disappear as more people were able to obtain retirement income through the contributory system. The new social insurance system was also a very moderate alternative to the radical calls to action that were so common in the America of the 1930s.
Social Security is a supplemental payment. It was never designed to supply a person with 100% of their retirement income needs...in fact Social Security provides about 40% of the income a person received while working, with the remainder to come from pensions, savings, investments and possibly working while retired.

As many of us know, there are few pensions out there and getting fewer all the time. We also know that we're poor at saving and as our 401k's show...the market, even if we knew what we were doing, is not a friendly place. 

"Experts" say that we'll need 70% of our working income to survive in our retirement. So, where will the remaining 30% come from? It looks like all that's left is to continue working. 

In yesterday's post I talked about the 4 types of retirees and the difference about having to work and wanting to work after retirement. And as I also said yesterday, I'm building a business now so I can do something that I want to do when I retire. 

My full Social Security retirement age is 66 years and 4 months which is almost exactly 7 years from now, although I could retire as early as age 62 but I would receive a permanent 26.7% reduction in my benefits...so I will actually only receive 73.3% of the 40% that Social Security provides or about 29.3% of what I'm currently making. So, early retirement may not be such a good idea if I'm expecting Social Security to provide a significant amount of my retirement income.

I am one of the lucky ones, I do have a pension with AT&T and I do have a little in my 401k. Unfortunately, my ex will get half of all of that,  so I will have to either continue working until I die or come up with a Plan B. And I have come up with a Plan B that I absolutely love!

UPDATE: I cashed out my 401k when I hit age 59 !/2. I split it with my ex and used the rest to pay off some debts that improved my cashflow now and when I retire in probably 6 years.

Interesting days



Tomorrow - Dog Day and Women's Equality Day We still have a long way to go

September - Chicken Month and Piano Month Maybe it's time to dig my keyboard out of storage

Next Thursday - Emma M Nutt Day Emma was the first female telephone operator. Operators were originally men, but that didn't work out too well. It's also Building and Code Staff Appreciation Day and Letter Writing Day



Wednesday, August 24, 2016

You have a 93% market share. Now what?

If you consistently apply the strategy from yesterday's blog post then you should be well on your way to grabbing a huge amount of market share. But now what?

It's important to keep doing what you're doing, not only with your customers but also with the people who went with your competitors.

What does that mean, exactly? It means to keep sending cards after someone becomes your customer. And just as importantly, for the ones who didn't. But why would you want to keep contacting someone after they become your customer? Isn't that just a waste of time and money? Especially if they went with someone else?

Not at all! You went through all the trouble to get those customers and you want to hang on to them. And at some point the customers that you didn't get will probably be up for grabs!

According to this chart, nearly 7 out of 10 people who quit doing business with someone is because of "Perceived indifference". You may love your customers, but if you don't let them know they may think that you don't care.


Let's go back to our hypothetical 100 customers from yesterday. And let's pretend that 93 of those 100 customers are yours. Let's also assume that 10% of the customers, or 10 out of the 100, leave. Of those 10, 7 will leave because of perceived indifference and 3 will leave for one of the other reasons. But, if you're following up with your customers they probably won't leave you which means that the 7 customers will be leaving your competitors. And if you've kept in contact with them, they'll very likely think of you when it's time to move on. And even more so if they ask for referrals...as you'll recall from yesterday since you have the most customers you'll probably get the most referrals.

In a perfect world, most if not all of those 7 customers looking for a new home will come to you. But since this isn't a perfect world you probably won't end up with 100% of the customers...since some may go with friends, some may not like you for some unfathomable reason, or one of many other reasons but you should end up with a substantial market share over time.

So, to wrap this up...please check out the Master Relationship Marketing course for an excellent series of video lessons on how to use follow up to build and maintain your customer base or you can contact me for more information.

Interesting days


Today - Vesuvius DayInternational Strange Music DayKnife Day and Pluto Demoted Day 

Tomorrow Whisky Sour Day, Burger Day and Kiss And Make Up Day

 Next Wednesday - We Love Memoirs Day, Trail Mix Day and Love Litigating Lawyers Day

September 24 - International Rabbit Day!@#$%Cherries Jubilee Day and Save Your Photos Day Did you know that with a free SendOutCards account you get storage space for 500 photos! But if you need more you can upgrade to 1,000 photos for a one time $99 fee. Still not enough? You can upgrade to unlimited photo storage for a one time fee of $199. And your photos will be stored where you can easily use them on a greeting card!

Tuesday, August 23, 2016

How to get a 93% market share for your business

That's a pretty bold statement but let's take a look at an example.

Let's assume that there are 10 businesses competing for 100 customers. You would think that each business would get 10 customers and everyone would be happy. But it doesn't quite work that way. In fact, one business will probably get almost all of the customers!

I'm sure you've seen this before, especially since I just used it. But what does it mean?



Using the numbers above, all 10 businesses make a first contact but only 2 customers sign up the first time. Only 5 businesses make a second contact and 3 customers sign up. Two make a third contact and 5 customers sign up. But only one person makes 4 or more contacts and gets 90 customers. But this one person will also likely get some of the other 10 customers, too. Why is that?

This person has a 1 in 10 chance of getting each of the first 2 customers or a 1 in 5 chance of getting at least one of the 2 (1/10+1/10=2/10 or 1/5). And they also have a 1 in 5 chance of getting each of the next 3 customers or a 3 in 5 chance of getting at least one of those 3 (1/5+1/5+1/5=3/5), which is a 4 in 5 (80%) chance of getting at least one of the 1st five (1/5+3/5=4/5).

But wait! It gets better...only two people are going after the next 5 customers...so there's a 50% chance of getting each one or a 5 in 2 (1/2+1/2+1/2+1/2+1/2=5/2) chance of getting at least one of the five (that's a 250% chance which means they should get 2 or 3 out of the 5). Let's look at the probabilities so far: they have a 4 in 5 chance of getting at least one of the first 5 and a 5 in 2 chance of getting one of the next 5. If we give them the same denominator we get 8 in 10 and 25 in 10 for a total of 33 in 10 (8/10+25/10=33/10), so our hero (you) should end up with 3 out of the 1st 10 customers and 90 out of the next 90, for a total of 93 out of 100 customers or a 93% market share! And since there are only 7 customers left to be divided up among the remaining 9 competitors, that means that at least 2 businesses don't get any customers at all!

If a new potential customer enters the scene and asks for referrals, the person with the most customers will likely get the most referrals. In fact, the person who keeps following up will have at least 9 times as many customers as the other 9 people combined!  So, whose name will keep popping up when someone asks for a referral? The person who followed up 4 or more times.

But there are right and wrong ways to follow up, and the best way to find the right way to follow up is with the Master Relationship Marketing course offered by SendOutCards. The MRM course is a series of video lectures with lots of examples of how businesses are using relationship marketing to get new customers as well as keep their existing ones.

And speaking of keeping their existing customers; it's just as important, if not more so, to keep your existing customers since it costs much more to get new customers as it costs to keep your existing ones, which is what we'll talk about tomorrow.

Interesting days



Tomorrow - Vesuvius DayInternational Strange Music DayKnife Day and Pluto Demoted Day

Next Tuesday - Frankenstein DayInternational Whale Shark DayHolistic Pet DayToasted Marshmallow Day and Slinky Day

September 23 - Checkers DayRestless Legs Awareness Day and Hug a Vegetarian Day


Monday, August 22, 2016

The 7 Secrets to Effective Follow Up - Follow up

First of all, I'd like to thank Mary Swarts for giving me permission to use her 7 Secrets. And I'd like to thank Jay McHugh for coming out to the San Francisco Bay Area and presenting to us.

The 7 Secrets were originally published leading up to an event in Fresno, CA for a group of realtors that Mary and her team had invited to learn from Jay about using SendOutCards to follow up with clients and prospects. I went to that event back in May and decided that we needed to get Jay to come to the Bay Area to speak again. I brought it up to our Bay Area SOC Superstars Facebook group and Laura Ricksecker and Bobbette Grasty jumped all over the idea.

Laura and Bobbette did most of the planning and coordination for our two events last week in Los Gatos and Fremont. These events wouldn't have happened without these two ladies.

Here are the 7 Secrets:

Secret #1The best follow up system is the one you use consistently: daily, on purpose & with ease.

Secret #2 - People view you as the "expert" in your business and they EXPECT you to follow up

Secret #3 - You're not a "stalker" if you consistently, professionally, and respectfully follow up

Secret #4 - The latest statistics: Utilize texting to set and confirm appointments, follow up , and move people to take action

Secret #5 - 80% of all sales are made with the 5th through 12th follow up...what are your stats?

Secret #6 - For every month that you don't stay in contact with your customers (via phone, text, greeting card, social media, etc.) you lose 10% of your influence over them. 68% will leave because of "Perceived Indifference". Don't be the reason they leave!

Secret #7 - Everyone has an invisible sign hanging around their neck, saying "Make me feel important". Never forget this message when working with people - Mary Kay Ash

If I were to summarize these 7 secrets, I'd say "Follow up early. And often". Secret #3 gives an excellent strategy for doing just that.

Interesting days



Tomorrow - Valentino Day and Ride the Wind Day 

Next Monday - Individual Rights Day and More Herbs, Less Salt Day

September 22 - Elephant Appreciation DayHobbit DayBusiness Women's DayWorld Car Free DayWhite Chocolate DayDear Diary Day and Ice Cream Cone Day Perhaps a white chocolate ice cream cone?

Saturday, August 20, 2016

Come Saturday Morning


I know. I usually call this one "Your weekend guide to interesting days", but I felt like mixing it up a little. Plus I like the song!

Interesting days



Tomorrow - Poet's Day and Spumoni Day

Next Saturday - "The Duchess" Who Wasn't Day and Franchise Appreciation Day What's your favorite franchise?

September 20 - Get Ready Day and Punch Day


Friday, August 19, 2016

The Friday Fishwrap

All the news that's fit to wrap around a dead fish

The week in review


Monday - "The 7 Secrets to Effective Follow Up - Secret #6" Continuation

Tuesday - "The 7 Secrets to Effective Follow Up - Secret #7" Conclusion

Wednesday - "No blog post today"

Thursday - "The Golden Rule #TBT" Is the Golden Rule wrong?

This week's video:



Interesting days


This week


Saturday - Garage Sale DayEcological Debt DayInternational Lefthanders Day and Middle Child's Day

Sunday - Social Security Day and Creamsicle Day

Monday - Lemon Meringue Pie DayRelaxation Day and Best Friends Day

Tuesday - Wave At The Surveillance Cameras DayTell A Joke DayAirborne Day and Rollercoaster Day

Wednesday - Thrift Shop Day and Black Cat Appreciation Day

Thursday - Mail Order Catalog Day and Bad Poetry Day

Today - Photography DayWorld Humanitarian DayAviation Day and Men's Grooming Day

Next week


Tomorrow - World Mosquito DayInternational Homeless Animals DayChocolate Pecan Pie Day and World Honey Bee Day

Sunday - Poet's Day and Spumoni Day

Monday - Take Your Cat to the Vet Day and Be An Angel Day 

Tuesday -  Valentino Day and Ride the Wind Day 

Wednesday - Vesuvius DayInternational Strange Music DayKnife Day and Pluto Demoted Day

Thursday - Whisky Sour Day and Kiss And Make Up Day

Friday - Women's Equality Day and Dog Day

Next month


September 13 - Roald Dahl DayKids Take Over The Kitchen DayPositive Thinking DayDefy Superstition DayFortune Cookie Day and Peanut Day

September 14 - Eat a Hoagie Day

September 15 - Greenpeace Day,  International Dot DayFelt Hat Day and Make A Hat Day

September 16 - World Ozone DayStepfamily DayCollect Rocks DayPlay Doh DayInternational Read An Ebook DayWorking Parents Day and Guacamole Day 

September 17 - Constitution DayInternational Eat An Apple DayInternational Country Music DayCoastal Cleanup Day and Apple Dumpling Day
September 18 - Wife Appreciation DayHug A Greeting Card Writer DayCheeseburger DayGymnastics DayWater Monitoring Day and Respect Day

September 19 - Talk Like A Pirate Day and Butterscotch Pudding Day


Thursday, August 18, 2016

The Golden Rule #TBT

This blog post is from this date one year ago.


I know we've all been brought up to obey the Golden Rule but that may be part of the problem with society!


It sounds good in theory, but it falls apart in practice. It assumes that everyone wants to be treated the same as you but with so many cultures in the world we see that's not the case. The Platinum Rule states:



See how much more sense this makes? Treat people the way they want to be treated. But even that can be improved upon. While researching this blog post I came across the Platinum Plus Rule!



People may have a negative self-image and not think that they deserve to be treated with kindness and respect. Plus we may not always be at our nicest.

What are your thoughts on this? Do you agree with the Golden Rule? The Platinum Rule? The Platinum Plus Rule? Or maybe something else?

Interesting days



Tomorrow - Photography DayWorld Humanitarian DayAviation Day and Men's Grooming Day

Next Thursday - Whisky Sour Day and Kiss And Make Up Day

September 18 - Wife Appreciation DayHug A Greeting Card Writer DayCheeseburger DayGymnastics DayWater Monitoring Day and Respect Day


Wednesday, August 17, 2016

No blog post today

I had worked on a blog post this morning for about an hour. I thought I'd be able to finish it before I left for today's SendOutCards event but I didn't. Then I figured I'd finish it when I got home but it was too late because I have to get up for another SendOutCards event in the morning.

Tuesday, August 16, 2016

The 7 Secrets to Effective Follow Up - Secret #7



We've been sharing ideas about effective follow up for the last couple weeks and I love everyone's comments - thank you! Many of you are familiar with Mary Kay Ash and the legacy she left with her cosmetics empire. She was a master at personal development and empowering people to step into their greatness. I love the quote pictured here - isn't it so true?

It doesn't matter how young or old you are, or what cultural background you're from, we all want to be acknowledged. To be heard. To know we make a difference to the people in our lives. Everything else in life is icing. 

We are in the people business. The more you listen and acknowledge, notice, and give feedback to the prospects you want to connect with, the more your business will grow. You need to be genuine, authentic, and most of all, PRESENT. Don't make the mistake of scheduling coffee with someone, and then you keep glancing at your phone. That's unfortunately so common these days - you're insulting your prospect, their time, and you'll be left wondering why they don't want to return your calls. When someone does this to me, it's a guarantee that they don't get my time in the future. Has this happened to you? How did it make you feel?



Interesting days


Today - Wave At The Surveillance Cameras DayTell A Joke DayAirborne Day and Rollercoaster Day

Tomorrow - Thrift Shop Day and Black Cat Appreciation Day

Next Tuesday -  Valentino Day and Ride the Wind Day

September 16 - World Ozone DayStepfamily DayCollect Rocks DayPlay Doh DayInternational Read An Ebook DayWorking Parents Day and Guacamole Day