I do what you do

I re-wrote my elevator pitch a few days ago based on something I read in Kody Bateman's new book, "The Power of Human Connection", due out on August 28th. I got a copy of the e-book when I pre-ordered the book.

Kody said that all business people do the same thing...we take care of people. That really resonated with me, so I changed my pitch:

When you meet someone new at a networking event, what's the first thing they ask you? That's right...they ask you what you do. Not how you're doing or even who you are...as if that's the most important question.

It's not, since everyone in business does the same thing...we take care of people. We just use different tools and techniques. 

A better question would be, what do you do to take care of people? 

What I do to take care of people is to show them how to leverage relationship marketing to grow their businesses, and if they're interested, to show them how to have their relationship marketing costs paid for. 

Rick Tompkins, Relationship Marketing Specialist

That's it so far. I'm sure there will be some changes to it.

And it'd be slightly different if someone actually asked me what I do. In that case, it would look more like this:

I do what you do. What we all do. Take care of people. We just use different tools and techniques.

What I do to take care of people is to show them how to leverage relationship marketing to grow their businesses, and if they're interested, to show them how to have their relationship marketing costs paid for. 

Rick Tompkins, Relationship Marketing Specialist

It's still a work in progress, but that's where it stands right now. I had the first chance to use the first version today and I think it went over ok.

 Interesting days

Today - Tequila Day, Drive-Thru Day, Tell An Old Joke Day and Cousins Day

Tomorrow - Thread The Needle Day, Hot Fudge Sundae Day and Carousel Day

Next Tuesday - Raspberry Cake Day, Uncommon Instrument Awareness Day and World Ranger Day

August 24 - Knife Day, Vesuvius Day, International Strange Music Day, Pluto Demoted Day, Internaut Day and Peach Pie Day