The Gig Economy and How You Can Benefit

Jordan Adler had a very interesting SendOutCards training call yesterday, but this call is relevant to anyone in network marketing.

Jordan had dinner with Larry Thompson, and his wife, Taylor, who have been in network marketing for over 50 years! To find out more about them, check out this interview in the Relationship Marketing podcast with Kody Bateman.

I'll let Jordan tell the story now:

Larry suggested that the audience has changed in the past 5-10 years. He said we are marketing an old and tired philosophy to a much smaller group of people. And he said there is a new group of people out there but they are looking for something completely different. They don’t hear the old message. What is the old message he is referring to?

GET RICH!
MAKE $10,000/MO
RETIRE EARLY

The market interested in this message is a fraction of what it was. And, the government frowns upon it! There is a new market of people that need to hear something different and are looking for something different!

What has this got to do with the gig economy? And what is the gig economy?

And he kept on talking about this thing called the “Gig Economy”. I had never heard of it. I thought Gig had something to do with Gigabytes . . . it doesn’t.

Here’s why I believe things have changed:

1. Technology allows companies to bring the opportunity directly to the consumer.
2. More and more people are fed up with the constraints of working for a large corporation. In other words they want their freedom and flexibility.
3. For the most part, Millennial’s want to call their own shots and don’t want to be like their parents by working a 9 to 5 job.

WHAT IS THE GIG ECONOMY?

A gig economy is a free market system in which temporary positions are common and organizations contract with independent workers for short-term engagements. The trend toward a gig economy has begun. A study by Intuit predicted that by 2020, 40 percent of American workers would be independent contractors.

What are some examples of side gigs (as they're often known)?

HOW ARE PEOPLE EARNING EXTRA MONEY TODAY?

Have you ever taken an Uber ride and found out that the driver is also a Real Estate Agent? Here are some things that I have heard from Uber drivers:

1. I’m going to school and Uber is helping me pay for it.
2. I’m in Real Estate and I’m not selling enough yet to make ends meet.
3. I’m in retirement and Uber gives me extra spending money.
4. My wife and I plan a vacation each year and Uber helps me pay for it.

Uber is a product of the gig economy.

When I googled opportunities at Uber, it said,

EARN MONEY ON YOUR SCHEDULE

Some other examples of opportunities in the Gig Economy are:

Etsy
Task Rabbit
Elance
Air BNB
RVShare
VRBO
Grubhub
Amazon Flex
Fiverr

 What has that got to do with network marketing?

The audience driving the Gig Economy is not interested in big money. They are interested in calling their own shots and making extra money alongside what they are already doing. The message must be simple and must speak to those that are looking.

I’ve alway said, “The Big Money is In the Small Money!” Help lots of people make a little and you’ll make a lot! Start with PAID4! You earn PAID4 and then teach others to earn PAID4. This is a brilliant plan that is consistent with the required messaging to attract this audience!

Paid 4 is the SendOutCards term for how many customers (four) that you need to have to get your monthly subscription paid for. So, whatever your company calls that, that's the building block of building your business.

IN THE GIG ECONOMY:

1. The message must be simple
2. The message must focus on earning extra money and calling your own shots
3. The “Build Plan” must require almost a zero learning curve

Don't tell others how they can get rich in your business. Instead tell them how they can make some additional money alongside what they're doing while being in control of their time.

For more, check out Jordan's call. And to learn more about the Johnson's, watch Kody's interview with them.

Interesting days

Today - Tell A Fairy Tale Day, Pistachio Day, For Pete’s Sake Day, Personal Chef Day and  Levi Strauss Day

Tomorrow - Pokémon Day, Pink Day, Polar Bear Day, Strawberry Day, Inconvenience Yourself Day, Kahlua Day and World NGO Day

Week long celebrations:

Feb 24 - Mar 2: Peace Corps Week

Feb 25 - Mar 3: Invasive Species Awareness Week

Feb 25 - Mar 10: Fairtrade Fortnight

Next Tuesday - Unique Names Day, Cheese Doodle Day, Absinthe Day and Dissociative Identity Disorder Awareness Day

Week long celebrations:

Feb 25 - Mar 10: Fairtrade Fortnight

Mar 1 - Mar 7: Universal Human Beings Week, Write a Letter Appreciation Week, Will Eisner Week and Cheerleading Week

Mar 2 - Mar 10: Jewish Book Week

Mar 3 - Mar 9: Procrastination Week, World Orphan Week, Consumer Protection Week, Dental Assistants Recognition Week, Read an E-Book Week, Return Borrowed Books Week, Women in Construction Week and No More Week,

Mar 4 - Mar 10: British Pie Week, Pet Sitters Week, Schools Social Work Week, School Breakfast Week and Endometriosis Awareness Week

March 26 - Make Up Your Own Holiday Day, Nougat Day, Spinach Day and Purple Day