Wednesday, March 31, 2021

A Crash Course in Jazz Appreciation

Since April will be Jazz Appreciation Month and April 30th will be International Jazz Day, it seemed like a good time to share a couple of articles from The Art of Manliness. The first is called A Crash Course in Jazz Appreciation and  the second is Want to Get Into Jazz? Listen to These 10 Albums First.

Jazz.

It’s the music that many men say they like, but don’t actually know anything about.

Which is a shame for a whole host of reasons.

For starters, jazz has had a major influence on most popular music genres in the 20thcentury — rock, hip-hop, Latin…the list goes on and on. Having an understanding of jazz will give a music connoisseur a deeper appreciation of whatever their favorite genre happens to be.

Second, jazz music perfectly encapsulates the American ideal of collaboration mixed with individuality, and its history is really the history of the country. Born from the music of African-American slaves, it intertwines with so many different facets of modern American life – movies, dance, art, literature, and of course, race. Thus, an understanding of jazz will provide the student of history a fascinating window into 20th century America.

Third, I think it goes unnoticed by lots of folks, but there’s definitely a masculine ethos that underlies jazz. Its emphasis on the solo and improvisation requires a performer to embrace risk, and adds an element of palatable bravado to the music. What’s more, while jazz is certainly collaborative, it’s imbued with a competitive spirit as well. Jazz musicians of the past often tried to one-up each other in virtuosity and in moving the music in brand new directions. Piano players in 1920’s New York would often muster for rousing back-and-forth “battles,” each man trotting out his best stuff during late night cutting sessions. These kinds of competitions in musical mastery continue today, even taking the popular form of the piano bar that has become so trendy in the last few years.

Finally, jazz music is simply good music. There’s a genre of jazz for every man out there. At least, I think so.

If you’ve ever wanted to get into jazz, and don’t know where to start, below we’ve laid out a beginner’s introduction to the different genres of jazz, along with a few artists and songs for each that serve as good starting places for the neophyte to dip his toes.

Hopefully this post will serve as a springboard for getting deeper into this uniquely American music, so that the next time someone asks if you like jazz, you can do more than nod!

He then goes on to list several styles of jazz, when they were most popular, and important artists, songs and albums of that style:

  • The Blues (late 19th century-present)
  • Ragtime (1895—1918)
  • New Orleans Jazz (1900-1920)
  • Chicago (1920s)
  • New York (1920s)
  • Swing and the Big Band Era (1930-1945)
  • Bebop (1939-1950)
  • Cool (1949-1955)
  • Hard Bop (1951-1958)
  • Modal (Late 1950s)
  • Free Jazz (1959-1970)
  • Fusion (1969-1990)
And for the ten albums recommended:
Jazz music has an interesting history and a fascinating, multi-layered ethos. But even without knowing all that context and background, people instinctively feel that it’s just plain cool.

Given that most of us would like to be a little more cool, a lot of folks would like to get more into jazz music. But, they don’t really know where to begin.

If you Google “jazz music for beginners,” up will come myriad lists of jazz albums and tracks for the would-be aficionado to sample.

But here’s the problem: many of these lists get too highfalutin for a beginner. They feature songs and albums that are high on technicality and artistry but aren’t very approachable for someone just getting started with listening to jazz.

To help me put together a true list of jazz albums for beginners, I tapped two professional jazz enthusiasts that I know, both who happen to live in the Bay Area. The first is a friend, jazz manager, and board member of Living Jazz, Charles Brack. The second is Michelle Hawkins, a jazz vocalist, jazz choir director, professor of music at Skyline College, and music correspondent at the Online Great Books podcast.

The combination of these two sources is actually pretty, well, jazzy. It’s like a call and response duet between Louis and Ella (two artists Charles and Michelle in fact recommended).

All of these albums are highly accessible for someone who is only used to listening to pop music. Michelle focused on albums that are primarily melodic and have simple improvisations that are easy to follow. Charles picked albums that, in his words, simply “swing.” Both selected albums from iconic jazz musicians from a wide range of jazz’s sub-genres, so you get a nice overview of the different dimensions of this rich music.

Without further ado, here are 10 jazz albums for beginners.
  1. Ellington at Newport by Duke Ellington (1956)
  2. Ella and Louis Again by Ella Fitzgerald and Louis Armstrong (1957)
  3. Blue Train by John Coltrane (1958)
  4. Portrait in Jazz by Bill Evans Trio (1960)
  5. Jazz at Massey Hall by the Quintet (1953)
  6. Kind of Blue by Miles Davis (1959)
  7. King of the Tenors by Ben Webster (1954)
  8. Somethin’ Else by Cannonball Adderley (1958)
  9. Golden Hits! by Sarah Vaughan (1958)
  10. The Blues and the Abstract Truth by Oliver Nelson (1961)
And here are a couple of videos if you want to learn how to "jazzify" a song:


Interesting days


Tomorrow - Fun DayTell A Lie DayOne Cent DayReading Is Funny Day and Sourdough Bread Day

Next Wednesday - Beer DayNo Housework DayMaking The First Move DayDay Of HopeWorld Health DayBookmobile Day and Beaver Day

April 31 - You get a day off!


Tuesday, March 30, 2021

Old Habits Die Hard

Today's blog post is from an email I received from Harvey Mackay. I'm not able to find a link to an online version of it.

A guy walked into a sandwich shop and the server asked what he would like to order.

He said, “What do you have that is good?”

The clerk responded that everything is good.

The customer then asked, “Do you sell things other than sandwiches?”

The clerk said, “Yes, we have salads, too.”

The customer added, “Great, I am so tired of sandwiches! That is all I ever eat!”

The clerk said, “What would you like?”

And the customer said, “I guess I’ll take a regular size roast beef sandwich.”

Old habits die hard.

My friend John Maxwell got me thinking when he said: “You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.”

Most of your everyday routines are probably comfortable, and you’re probably doing okay with them. But imagine the dreams you could realize by mixing things up to achieve what you really want.

Another friend, Dean Graziosi, wrote a book called “Millionaire Success Habits,” in which the premise is that you can make “barely-noticeable, small shifts in your daily routines by nudging out those things that don’t serve you and replacing them with habits that create a path to wealth and abundance.”

First, you must decide what you want out of life. Too often, we can define what we don’t want, but can’t really figure out where we want to go. Once you do that, your path becomes clear as to what you need to work on.

When I think back on my career, I often changed my daily routine in order to realize what was important to me. When I was building my envelope-manufacturing business, I focused on selling the major accounts in Minnesota. When I wrote my first book – “Swim With the Sharks Without Being Eaten Alive,” I wanted to sell books and build my writing and speaking career. And with each new dream, I had to adapt.

I’ve always strived to be as productive as possible. I became a time management freak. I was among the first to install a car phone. I took a speedreading course. I found that if I begin each day with a plan and prioritize what I need to accomplish, I procrastinate less.

I realized that by doing two things that I don’t want to do every morning, I can move on to more profitable things.

I continue to work at being organized because that’s always been a challenge. Wasting a minute here and there adds up to a lot of lost time trying to find things. Fortunately, I have a good staff that keeps me organized.

Another factor I’ve worked on is sleep. I always thought I wanted this message displayed on my tombstone – “He couldn’t sleep fast enough!” I was afraid of missing something. But over the years, I’ve relented and slept more. It has helped my energy and focus.

Leading up to the recent Super Bowl, I saw an article about Super Bowl winning quarterback Tom Brady and how he credits his high performance, even at age 43, to getting quality sleep and lots of it. Brady, like many superb athletes, gets 8-10 hours of sleep at night and often takes daytime naps. Most nights Brady turns in by 9 p.m. and tries to stay in bed for 10 hours. He takes it so seriously that he even developed his own brand of pajamas!

Getting up and stretching for 15-20 minutes also helps me. I exercise for 60-75 minutes every single day, which also gives me energy and keeps me in shape. Eating healthy, starting with a good breakfast, is also helpful.

I eliminate disruptions as much as possible and return calls at the end of the day. I also reward myself when I accomplish a task.

These are all good habits that replace bad habits. That’s not always easy. Some studies suggest that it takes about 21 days to create a new habit or break a bad habit. However, according to a study published in the European Journal of Social Psychology, it can take 18-254 days to form a new habit. The study also concluded that, on average, it takes 66 days for a new behavior to become automatic. Breaking a habit also tends to involve a more consistent, conscious effort.

So start today – ditch your bad habits and focus on building better ones.

Mackay’s Moral: We build our lives each day with the bricks of habits we have.

I've found the 66 day number to work well. If you make your goal a 90 day challenge, it should be a habit by the time you're done.

Interesting days


Tomorrow - Crayola Crayon DayWorld Backup DayManatee Appreciation DayEiffel Tower DayBunsen Burner DayInternational Transgender Day of Visibility and Cream Cheese Frosting Day

Next Tuesday - World Table Tennis DayNew Beer’s EvePlan Your Epitaph DayCaramel Popcorn DayArmy Day and Tartan Day

April 30 - Hairball Awareness DayHonesty DayOatmeal Cookie Day and International Jazz Day

Week long celebrations:

Apr 25 - May 1: Go Diaper Free Week

Monday, March 29, 2021

The Cost of a Thing

Today's blog post is based on an article by The Art of Manliness:

To figure out the cost of something, we typically look to its price tag. But this number represents but a small slice of the expenditure the purchase will require.

Besides the upfront cost, one must also factor in the cost of future maintenance, repair, and upkeep.

A car necessitates fuel, oil changes, insurance. A house will need to be filled with furniture, and nice furniture, to, you know, match the niceness of the home. The bigger the house, the more of your time you’ll have to dedicate to cleaning it, or, the more of your money you’ll have to pay for someone else to clean it.

To get the money you’ll trade for both upfront and maintenance costs, you (or your spouse) will have to trade your labor. And you’ll have to trade your labor for time. And in trading time you could have chosen to spend on leisure, family, or personal passions, for time you’re obligated to spend working, you’ll have to trade some of your autonomy.

The purchase will not only exact measurable payments in money and time, but also invoice your more intangible assets. To the degree an item adds to your clutter, it will put a lien on your mental bandwidth. To the degree it adds to your debt, it will forge another link in that freedom-stealing, peace-of-mind-robbing ball and chain.

All such considerations must be factored into the ultimate price to be paid. As Thoreau observed, “the cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run.”

Thus, when weighing whether a purchase is worth it, whether you’re getting a “good deal” on something, the question to ask is this:

Will buying this thing offer more life than it demands in return?

To find out more about this and many more financial topics, ask me how you can join the Financial Fitness Round,,,it starts today and runs for 4 weeks. It's only $197,

Interesting days

Today - Lemon Chiffon Cake DayNiagara Falls Runs Dry DayPayDay It ForwardWorld Piano Day and Smoke and Mirrors Day

Tomorrow - Doctors’ DayTake A Walk In The Park DayPencil Day and World TB-303 Appreciation Day

Next Monday - Star Trek First Contact DayRead A Road Map DayHospital Admitting Clerks DayGo For Broke DayCaramel Day and Deep Dish Pizza Day

April 29 - International Dance DayWe Jump The World DayWorld Wish Day and Zipper Day

Week long celebrations:

Apr 25 - May 1: Go Diaper Free Week

 

Saturday, March 27, 2021

Your weekend guide to interesting days - March 27, 2021

This week

Sunday - World Poetry DayVermouth DayHealthy Fats DaySlytherin Pride DayInternational Day of ForestsInternational Fragrance DayWorld Down Syndrome DayMemory DaySingle Parent’s DayFrench Bread Day and Common Courtesy Day

Monday - World Water DayGryffindor Pride DayAs Young As You Feel Day and Goof Off Day

Tuesday - Melba Toast DayPuppy DayChip and Dip DayRavenclaw Pride DayAtheist Day and Near Miss Day

Wednesday - Chocolate Covered Raisins DayFlatmate’s Day and Tuberculosis Day

Thursday - Waffle DayTolkien Reading Day and Pecan Day

Yesterday - Good Hair DayPurple DaySpinach DayMake Up Your Own Holiday Day and Nougat Day

Today - Earth HourInternational Whisk(e)y DaySpanish Paella DayQuirky Country Music Song Titles Day and World Theater Day

Week long celebrations:

Mar 15 - Mar 21: Introverts Week
Mar 14 - Mar 21: Pulmonary Rehabilitation Week

Next week

Tomorrow - Neighbor DayBlack Forest Cake DaySomething On A Stick Day and Weed Appreciation Day

Monday - Lemon Chiffon Cake DayNiagara Falls Runs Dry DayPayDay It ForwardWorld Piano Day and Smoke and Mirrors Day

Tuesday - Doctors’ DayTake A Walk In The Park DayPencil Day and World TB-303 Appreciation Day

Wednesday - Crayola Crayon DayWorld Backup DayManatee Appreciation DayEiffel Tower DayBunsen Burner DayInternational Transgender Day of Visibility and Cream Cheese Frosting Day

Thursday - Fun DayTell A Lie DayOne Cent DayReading Is Funny Day and Sourdough Bread Day

Friday - Ferret DayWalk to Work DayPoet in a Cupcake DayWorld Autism DayLove Your Produce Manager DayPeanut Butter and Jelly Day and Children’s Book Day

Saturday - DIY DayChocolate Mousse DayWorld Party DayFirewalk DayTangible Karma DayFind A Rainbow DayPillow Fight DayFish Fingers and Custard Day and Tweed Day

Next month

April 21 - World Creativity and Innovation DayWorld Stationery DayBulldogs Are Beautiful DayChocolate Covered Cashews DayAmerican Red Cross Giving DayTea DayBanana Day and Administrative Professionals Day

April 22 - Teach Your Children to Save DayEarth DayThank you ThursdayJelly Bean DayBeagle Day and Love Your Thighs Day

April 23 - Talk Like Shakespeare DayAsparagus DayGerman Beer DayLost Dog Awareness DayWorld Book Night and English Language Day

April 24 - Scream DayPig In A Blanket DayVeterinary DayFirefly DayInternational Marconi DayGo Birding DaySave The Frogs DaySense Of Smell Day and Independent Bookstore Day



Week long celebrations:

Apr 25 - May 1: Go Diaper Free Week

Friday, March 26, 2021

The week in review - March 26, 2021

Monday - "What's your favorite animal?" More from Stream Marketing. "This is something you can use when developing your brand."

Tuesday - "The Fascinating Secrets of Your Voice" From The Art of Manliness. "Unless you’re a complete recluse, you probably use your voice many times a day, whether talking to your spouse, chatting with co-workers, or singing along to music in the car."

Wednesday - "Blue 42! Blue 42!" One of the Greener Still companies. "I hope to see you on Saturday. Can't make it? Don't worry, the training will be a Facebook Live so the recording will be avaiable to watch at any time."

Thursday - "Mission and vision...and purpose statements? #TBT" More on mission and vision. "What is the difference between Purpose and Mission?"

Interesting days


Tomorrow - Earth HourInternational Whisk(e)y DaySpanish Paella DayQuirky Country Music Song Titles Day and World Theater Day

Next Friday - Ferret DayWalk to Work DayPoet in a Cupcake DayWorld Autism DayLove Your Produce Manager DayPeanut Butter and Jelly Day and Children’s Book Day

April 26 - Hug an Australian DayBurlesque DayInternational Chernobyl Disaster Remembrance DayGet Organized DayRichter Scale DayHelp A Horse DayPretzel Day and Alien Day

Week long celebrations:

Apr 25 - May 1: Go Diaper Free Week

 

Thursday, March 25, 2021

Mission and vision...and purpose statements? #TBT

Today's blog post was originally published two years ago:

I've talked about mission and vision statements a few times before, but what is a purpose statement?

From theydiffer.com:
What is the difference between Purpose and Mission? The easiest way to understand it is to know that a purpose is the reason which initiates a process. Nothing can be achieved without a purpose or goal in mind, and a mission is the guiding force that helps to follow that purpose. It is only with a set mission in mind that we follow the path that we have chosen for ourselves.
The purpose is "why" we do something, whether in business or in our personal lives.

Also, from TheyDiffer:
When we talk about purpose, we talk about having something in mind that we want to achieve.  On the other hand, when we talk about mission, we talk about what we do, why we do it and how we do it so that the audience is able to connect with it and understand the guiding force behind that mission which is in most cases, our purpose. 
Mission and purpose are mostly used for business as they help to define the reasons for an organization’s processes and its goals to the consumers. A mission statement is a written pronouncement of an organization’s precise focus that may shift with the passage of time with changes in the market and environment.  On the other hand, a purpose statement presents the fundamental reason that drives an organization and motivates it to achieve its business goals. 
It is important to know that purpose goes much deeper and stays till the end as it is the core reason why an organization is working. It would not be wrong to say that it is its reason for being and doing.  Whether it is for personal reasons or for corporate ones, mission and purpose statement play a key role in keeping focused in the right direction and navigating challenges most capably.

Comparison Chart

PurposeMission 
It is a statement of doing somethingIt is a statement of how to accomplish a vision or a purpose
Purpose is deciding to go ahead with a taskThe mission is following that task to completion
Purpose guides the taskMission drives and encourages one to complete the task
Purpose explains the “why” in doing somethingMission states the “what” and “for whom” for accomplishing a task
In business it means the fundamental reason for which the organization exists.In business it means the organization’s focus which may change with time.
Your mission is who you are or what you do, the purpose statement is why you do it, and your vision is who you want to be or what you want to do in the future.

Eric Worre, in his Go Pro Academy, has completed 2 sessions of a 10 part series on social media, where he's talked about personal branding. In it, he says to figure out your passion and build your brand on that. And to include in your bio "On a mission to..." whatever your passion might be.  Your ultimate purpose is to build your network marketing business but you do that by connecting with your tribe through your passion and your mission.

You can join Go Pro Academy for a 14 day trial for only $1 and that includes a signed copy of his Go Pro book, shipped anywhere in the world for no additional charge.

Here's another take on purpose, mission and vision from Aespire:
I receive a daily email from In The Company of Prayer, with insights from business leaders on how their faith impacts their companies and business relationships.
A recent email from the executive editor Leslie Bianco concluded with the following statements:
  • WHY: We're here to guide each other that one step further along a personal journey.
  • WHAT: By revealing a Knowing Presence where you may not expect to find it.
  • HOW: Through our Morning Briefing workday emails, book series, social media, conversations and personal interaction.
Do you recognize these three statements for what they are? Let's change out a couple of words:
  • Why Purpose: We're here to guide each other that one step further along a personal journey.
  • What Vision: To reveal a Knowing Presence where you may not expect to find it.
  • How Mission (Strategy, the path to purpose): Through our Morning Briefing workday emails, book series, social media, conversations and personal interaction.
Also:
When you begin any journey, you subconsciously have an inner conversation around these four questions:
  • Why am I going to a particular destination?
  • How will I get there?”
  • What will it be like when I arrive?”
  • “Who will I see when I arrive?”
Without realizing it, you worked within a purpose-driven framework.
Purpose focuses on four elements of impact:
  • Why do you believe you can make a difference? — Purpose needs a reason.
  • Who do you work to impact? — Purpose needs people.
  • How do you achieve the impact? — Purpose needs a plan.
  • What will impact look like when you achieve it? — Purpose needs vision and impact.

Tomorrow, we'll take a look at goals, wishes and dreams, and on Wednesday I'll see if I can tie this all together.

Eric Worre's offer is no longer valid.

Interesting days


Today - Waffle DayTolkien Reading Day and Pecan Day

Tomorrow - Good Hair DayPurple DaySpinach DayMake Up Your Own Holiday Day and Nougat Day

April will be Poetic Earth MonthStress Awareness MonthActive Dog MonthSummer Tire Changeover MonthPoetry MonthCouple Appreciation MonthJazz Appreciation MonthDecorating MonthStraw Hat MonthGarden MonthParkinson’s Awareness MonthMonth of the Military ChildAutism Awareness Month and Adopt A Ferret Month

Next Thursday - Fun DayTell A Lie DayOne Cent DayReading Is Funny Day and Sourdough Bread Day

April 25 - Pinhole Photography DayFinancial Independence Awareness Day World Penguin DayHug A Plumber DayMalaria DayAnzac DayDNA Day and Zucchini Bread Day

Week long celebrations:

Apr 25 - May 1: Go Diaper Free Week

 

Wednesday, March 24, 2021

Blue 42! Blue 42!

If that sounds like a call for a football play, it is! But it's also the name of one of the Greener Still companies.

Blue 42 was one of the plays that Greener Still founder, Kody Bateman, remembered from high school. I won't go into it here, but join me on Saturday morning for some Blue 42 training and I'll share where the name came from.

I didn't even know that this was on the Blue 42 Facebook page!

Another incredible outcome! Hearing how our products help enhance your every day lives keeps us motivated to keep searching for more solutions. Keep telling us about your experiences! #blue42forlife

Posted by Blue 42 for Life on Tuesday, March 9, 2021

Be sure to like our page!

As you can see, Blue 42 is a health and wellness company featuring essential oils, vitamins, weight loss and sleep aid products.The training will be on Saturday morning at 10:00 PDT and will cover how to access the Blue 42 website and information for Greener Still affiliates after the customer training has concluded. The training will be in my Greener Still Facebook group, Modesto GS Pros. Click on the link to be added to the group. You don't have to live in Modesto to join the group. The website was created with Stream Marketing, another GS company. I did some training about it last month. The training is posted in the group, so be sure to check it out I also created a page for the Feels Good relief balm. This site has a blog as well as an email newsletter.

I hope to see you on Saturday. Can't make it? Don't worry, the training will be a Facebook Live so the recording will be avaiable to watch at any time.

Watch for the event to be created in the next day or two.

Interesting days


Tomorrow - Waffle DayTolkien Reading Day and Pecan Day

Next Wednesday - Crayola Crayon DayWorld Backup DayManatee Appreciation DayEiffel Tower DayBunsen Burner DayInternational Transgender Day of Visibility and Cream Cheese Frosting Day

April 24 - Scream DayPig In A Blanket DayVeterinary DayFirefly DayInternational Marconi DayGo Birding DaySave The Frogs DaySense Of Smell Day and Independent Bookstore Day


Tuesday, March 23, 2021

The Fascinating Secrets of Your Voice

Today's blog post is based on a podcast by The Art of Manliness:

Unless you’re a complete recluse, you probably use your voice many times a day, whether talking to your spouse, chatting with co-workers, or singing along to music in the car. Yet, you’ve probably never thought all that much about something that’s literally happening right under your nose.

My guest today says that once you do start thinking about your voice, it reveals fascinating secrets to who you are. His name is John Colapinto and he’s the author of This Is the Voice. John and I begin our conversation with what exactly the voice is, how the voice develops in babies, why men and women speak in lower and higher voices, and what each sex finds attractive in the voice of the other. We then discuss why people develop accents, and how these accents set boundaries as to who is in and who is out of a group. We dig into the modern phenomena of vocal fry and uptalk, and how, when you end everything in a question, it can sound like you’re a submissive supplicant. We get into how singing makes us feel super vulnerable, and why modern pop music can sound soulless when its inherent imperfections are stripped out. We end our conversation with the way our voices degrade as we age, and John’s call to own and use your voice.

Here are the highlights from the program:

  • What is our voice?
  • Why are humans the only animals that have a voice?
  • When did humans start speaking? How did that change our thinking?
  • How does a baby go from babble to language
  • Why men and women have a different octave of voice (unlike every other mammal) 
  • Why do we have accents?
  • What’s with “up talk” and “vocal fry”? Why are younger people in America speaking like this?
  • The fascinating ability of humans to pick up on subtle emotions 
  • Why is it that singing makes us feel so vulnerable? 
  • Why “perfect” music is actually disconcerting to listen to 
  • What happens to your voice as you age

I thought this program was particularly fascinating. Be sure to check it out!

Also, be sure to check out the references on the page.

Interesting days


Tomorrow - Chocolate Covered Raisins DayFlatmate’s Day and Tuberculosis Day

Next Tuesday - Doctors’ DayTake A Walk In The Park DayPencil Day and World TB-303 Appreciation Day

April 23 - Talk Like Shakespeare DayAsparagus DayGerman Beer DayLost Dog Awareness DayWorld Book Night and English Language Day


Monday, March 22, 2021

What's your favorite animal?

As you probably know, I'm a big fan of personality typing. And I found out about a simple 3 question personality quiz from last week's training at the Stream Marketing Facebook page  This is something you can use when developing your brand. Watch the video from March 17, 2021 beginning at 41:40 and going until the end.

If you don't want to watch the video, or if you just want to be able to see the questions in front of you, here they are:

  1. Your favorite animal
  2. Your favorite item of clothing
  3. Your favorite color

Now give 3 reasons for each answer to tell why you chose them.

Go ahead and take the quiz...I'll wait. In fact, here's a 2 minute timer for you to use:


Now, the words you use to describe your favorite animal are how you see yourself, the words you use to describe your favorite item of clothing is how other people see you and your favorite color is also how people see you. The item of clothing applies more to friends, while color applies more to strangers (I think).

There are similar quizzes on the internet...some with slightly different questions.

But go ahead and try it out on yourself and have your friends try it too.

The color ties in with the post I did last week on colors to use on your Call-To-Action buttons...this will give you something else to think about while you're deciding on the colors to use on your websites.

Interesting days


Tomorrow - Melba Toast DayPuppy DayChip and Dip DayRavenclaw Pride DayAtheist Day and Near Miss Day

Next Monday - Lemon Chiffon Cake DayNiagara Falls Runs Dry DayPayDay It ForwardWorld Piano Day and Smoke and Mirrors Day

April 22 - Teach Your Children to Save DayEarth DayThank you ThursdayJelly Bean DayBeagle Day and Love Your Thighs Day


Saturday, March 20, 2021

Your weekend guide to interesting days - March 20, 2021

This week

Sunday - Learn About Butterflies DayPi DayDry Shampoo DayWhite DayCrowdfunding DayScience Education DayCheck Your Batteries DayMoth-er DayLegal Assistance DayPotato Chip DayInternational Ask a Question Day and Dribble to Work Day

Monday - World Speech DayWorld Consumer Rights DayTrue Confessions DayBuzzards DayBrutus Day and Napping Day

Tuesday - Lips Appreciation DaySt. Urho’s DayNo Selfies DayPanda Day and Freedom Of Information Day

Wednesday - St. Patrick's Day

Thursday - Biodiesel DayAwkward Moments DayForgive Mom & Dad Day and Companies That Care Day

Yesterday -  World Sleep DayPoultry DayChocolate Caramel DayClient’s Day and International Read To Me Day

Today - International Day of HappinessQuilting DayProposal DayWorld Storytelling DayKiss Your Fiance DayCorn Dog DayHufflepuff Pride DayWon’t You Be My Neighbor DayRavioli DaySnowman Burning Day and Macaron Day

Week long celebrations:

Mar 14 - Mar 20: Universal Women’s Week
Mar 14 - Mar 20: Sleep Awareness Week
Mar 14 - Mar 20: Groundwater Awareness Week
Mar 15 - Mar 21: Introverts Week
Mar 14 - Mar 21: Pulmonary Rehabilitation Week

Next week

Tomorrow - World Poetry DayVermouth DayHealthy Fats DaySlytherin Pride DayInternational Day of ForestsInternational Fragrance DayWorld Down Syndrome DayMemory DaySingle Parent’s DayFrench Bread Day and Common Courtesy Day

Monday - World Water DayGryffindor Pride DayAs Young As You Feel Day and Goof Off Day

Tuesday - Melba Toast DayPuppy DayChip and Dip DayRavenclaw Pride DayAtheist Day and Near Miss Day

Wednesday - Chocolate Covered Raisins DayFlatmate’s Day and Tuberculosis Day

Thursday - Waffle DayTolkien Reading Day and Pecan Day

Friday - Good Hair DayPurple DaySpinach DayMake Up Your Own Holiday Day and Nougat Day

Saturday - Earth HourInternational Whisk(e)y DaySpanish Paella DayQuirky Country Music Song Titles Day and World Theater Day

Week long celebrations:

Mar 15 - Mar 21: Introverts Week
Mar 14 - Mar 21: Pulmonary Rehabilitation Week

Next month

April 14 - Dolphin DayDay of Pink and Look Up at the Sky Day

April 15 - Husband Appreciation DayHigh Five DayThat Sucks! DayAnime DayASL DayMicrovolunteering DayTake A Wild Guess Day and College Student Grief Awareness Day

April 16 - Wear Your Pajamas To Work DaySave The Elephant Day and Eggs Benedict Day

April 17 - Haiku Poetry DayBlah Blah Blah DayCheeseball DayWorld Hemophilia DayKickball DayBat Appreciation DayNothing Like A Dame DayAuctioneers Day and Ford Mustang Day

April 18 - Animal Crackers DayPet Owners Independence DayPiñata DayColumnists DayWorld Heritage DayLineman Appreciation Day and Amateur Radio Day

April 19 - Bicycle DayHanging Out DayRice Ball DayPoetry And The Creative Mind DayGarlic Day and Amaretto Day

April 20 - Volunteer Recognition Day and Chinese Language Day


Friday, March 19, 2021

The week in review - March 19. 2021

Monday - "7 Things to Know About the Links Between Sleep, Nutrition, and Time" From Dr. Michael Breus. "The timing of eating matters—for digestive and metabolic health, for weight control, and for sleep."

Tuesday - "What is an accountability pod?" Good question. "So, what is an accountability pod? It's like a study group that also has multiple accountability partners. Everyone in the group is accountable to everyone else."

Wednesday - "Does the color orange make you hungry?" Branding tips. "I was watching one of the weekly training videos on the Stream Marketing Facebook page and they were talking about the colors to use on your Call-To-Action Button on your website and said that orange is good for a restaurant because orange evokes hunger."

Thursday - "All You Have to Do Is Ask #TBT" From The Art of Manliness. "We begin our conversation discussing what the research says are the benefits of asking for help and why people are nevertheless so reluctant to do it."

Interesting days


Tomorrow - International Day of HappinessQuilting DayProposal DayWorld Storytelling DayKiss Your Fiance DayCorn Dog DayHufflepuff Pride DayWon’t You Be My Neighbor DayRavioli DaySnowman Burning Day and Macaron Day

Week long celebrations:

Mar 14 - Mar 20: Universal Women’s Week
Mar 14 - Mar 20: Sleep Awareness Week
Mar 14 - Mar 20: Groundwater Awareness Week
Mar 15 - Mar 21: Introverts Week
Mar 14 - Mar 21: Pulmonary Rehabilitation Week

Next Friday - Good Hair DayPurple DaySpinach DayMake Up Your Own Holiday Day and Nougat Day

April 19 - Bicycle DayHanging Out DayRice Ball DayPoetry And The Creative Mind DayGarlic Day and Amaretto Day


Thursday, March 18, 2021

All You Have to Do Is Ask #TBT

Today's blog post was originally published last year:

Today's blog post is based on a podcast from The Art of Manliness.

Are you feeling overwhelmed at work? Trying to find a job, but can’t seem to get your foot in the door? Have you been knocking your head against a problem over and over again, but haven’t made any headway on it? 
My guest today says you can solve most of these issues by simply asking for help.

His name is Wayne Baker, he’s a sociologist, consultant, and the author of the book All You Have to Do Is Ask: How to Master the Most Important Skill for Success. 
We begin our conversation discussing what the research says are the benefits of asking for help and why people are nevertheless so reluctant to do it. Wayne then provides insights on how to overcome those obstacles in asking for help, the best way to formulate an ask so that it actually gets a response, and how to handle rejection. We then turn to Wayne’s research on how organizations can benefit from creating a culture of help-seeking and what you can do within the organizations you belong to to foster such a culture.

The myth of the rugged individualist makes it difficult for us, especially as Americans, to ask for help from anybody. We feel that we should be able to do it on our own. But the coronavirus is pointing out the fallacy of that idea to us at this very moment.

Here are the highlights of the program:

  • What is “generalized reciprocity”?
  • What keeps people from asking for help?
  • How to “earn” the privilege of asking 
  • The productivity benefits of asking for help
  • How overgenerous givers hurt themselves
  • 4 categories of givers/takers 
  • What’s the wrong way to ask for help?
  • The 5 criteria of a SMART request 
  • Tactics of an effective ask 
  • Utilizing your dormant network and weak ties
  • Why your requests should be specific 
  • Handing rejection 
  • How companies and organizations can develop a culture of help-seeking
The podcast was really interesting. Take half an hour and check it out.

Interesting days


Tomorrow -  World Sleep DayPoultry DayChocolate Caramel DayClient’s Day and International Read To Me Day

Week long celebrations:

Mar 14 - Mar 20: Universal Women’s Week
Mar 14 - Mar 20: Sleep Awareness Week
Mar 14 - Mar 20: Groundwater Awareness Week
Mar 15 - Mar 21: Introverts Week
Mar 14 - Mar 21: Pulmonary Rehabilitation Week

Next Thursday - Waffle DayTolkien Reading Day and Pecan Day

April 18 - Animal Crackers DayPet Owners Independence DayPiñata DayColumnists DayWorld Heritage DayLineman Appreciation Day and Amateur Radio Day


Wednesday, March 17, 2021

Does the color orange make you hungry?

I was watching one of the weekly training videos on the Stream Marketing Facebook page and they were talking about the colors to use on your Call-To-Action Button on your website and said that orange is good for a restaurant because orange evokes hunger.

So, I've heard about the psychology of color and decided to look into it a little more in regards to marketing and found this article by Small Business Trends. I'm going to skip the first couple of sections in the article and go directly to:

How Do Colors in Marketing Influence People?


Color meaning and the psychology of colors can powerfully impact people’s behavior and decision-making. People make subconscious judgments about a person, environment, or product within a few seconds or minutes. Color plays into this initial impression.

That fact is not lost on brands and advertisers. They know certain colors, tints, hues, and shades evoke emotion and move people to action. This effect is both subtle and powerful.

Through their choice of color in logos, packaging, signage, and advertising, brands can influence consumers to buy on impulse, or choose their product or service over a competitor’s.

Think about your favorite brands and how certain colors predominate. Do their logos sport bright red like Target or Netflix? Or are you a person who likes the colors black and white like Nike? Perhaps you prefer yellow and are drawn to Best Buy or Subway.

Color can often be the sole reason someone purchases a product. Research conducted by the secretariat of the Seoul International Color Expo found that 93 percent of buyers focus on visual appearance. And close to 85 percent claim color is a primary reason when they make a purchase!

Let’s take a look at color meaning as it applies to marketing, including the best colors to use. We will also evaluate meaning of colors and examples of branding colors.

They then go on to talk about the psychology of the different colors and some major brands that use that color in their logo. I'll skip over those sections here, but be sure to go back and take a look at them.

Here's where this relates to websites and calls to action:

How to Use Colors in Business


Now that you are an expert at color psychology and color meanings, how do you go about using colors smartly in your business for marketing and advertising? In essence, color reflects the personality of your brand. Follow the steps in this brief tutorial to get started.

Decide on colors that best represent your brand image.

In color theory, red is the color of power. Pink is ideal for reaching the female demographic but usually is not ideal if you want to be gender neutral. Green is warm, inviting, and denotes health, environmental-friendliness, and goodwill. (It’s also the color of money, so it creates thoughts of wealth.) Purple is the color of royalty and adds a touch of elegance and prestige. Orange is energy. Brown is relaxing… and so on.

See what we mean? The choice of colors and emotions they elicit should be your first and most important concern. A poor color choice could impact your brand negatively, so give it plenty of thought before making a decision on brand imagery you will have to live with for a long time.

Pick two main colors

When picking color in branding, we recommend staying with two main colors (not including black or dark gray, which you might use for type). The reason? Your customers will find it easier to remember two colors than three, four, or five.

This idea is particularly important when designing your logo. Think about the color scheme of major brands. FedEx, McDonald’s and Best Buy limit their logos to two colors and built their entire color lexicon around them.

With your color selection decided, let’s look at how you implement it in various marketing and advertising channels.

Website

Obviously, you want the colors of your website to match your logo, which typically appears in the upper left-hand corner. That doesn’t mean you have to retain a strict adherence to those colors, just that they serve as the foundation.

Of course, color choice isn’t limited to your logo, but applies to the products or services you offer as well.

If you’re selling bouncy jump houses, basic color theory suggests you want vibrant colors, such as reds, greens, and yellows. If you run a professional firm, you want more subdued tones and shades — blues and grays, perhaps.

It also depends on your target audience. Women prefer blue, purple, and green, while men opt for blue, green, and black.

Call-to-action Buttons

You likely use call-to-action buttons on your website as a way to generate conversions (i.e., leads and sales), but which colors are best?

The highest-converting are bright primary and secondary colors — red, green, orange, and yellow. Reds are attention-getting. Yellow is commonly associated with warnings (think of “wet floor” signs). Green is best for environmental and outdoor products. Blue is also sometimes used as it denotes trustworthiness. The worst colors are black (gloomy and negative), white (the absence of color), and brown (dull and ugly).

Our best advice is to experiment with different colors and see which result in the highest number of conversions.

Signage

The same color theory that applies to logos and websites also works for signage. The difference is that with signs, you are competing for attention. So it may be in your best interest to use “stand out in the crowd” colors, like red and orange, at least outside. This article, “What are the Best Colors for Signs?” goes into much greater detail and offers some helpful tips.

Vehicle Wraps

Keep the following color associations in mind when thinking about vehicle wraps. In order of priority: Bright Colors > Rich and Dark Colors > Light Colors > Grayscale and Muted Colors. Use this vehicle wrap infographic as a guide.

Social Media Profile Cover Images

Another piece of advice regarding color theory in marketing and advertising involves your social media profile cover image. And it’s quite simple. Use your brand colors, as doing so reinforces your brand image.

That doesn’t mean you have to stick with the two primary colors alone. You can use tints, shades, and tones to vary the intensity but in a complementary way.

On Premises Marketing

Last but not least, color organization can be used on your premises. Examples include different colors for different departments, different color price tags to draw attention to sales, and staff wearing colored uniforms.

Although this article never really mentioned the link between orange and food, there were a couple of other articles that talk more specifically about call-to-action buttons:

From 17 Best Practices for Crazy-Effective Call-To-Action Buttons:

2. The Colors Duke, The Colors. Your button color matters. It matter a lot. In fact, if you’re going to take only one tiny single piece of advice from this post, it should be to give careful consideration to your button colors.

Generally speaking, green and orange buttons are reported to perform best. Ultimately though it will depend on your site design, as contrasting colors work best to make striking buttons that stand out. You wouldn’t want a green CTA button on a green background.

If you’re not sure what looks best, run the super sophisticated squint test and see what comes off most appealing. However, if you really want to know what color CTA button will work best on your page, testing is the only way to go!

Check out this cool color psychology infographic from Kiss Metrics when you have the chance. It’s a pretty interesting study on how different colors inspire different emotions!

The other 16 are interesting, too.

And Call To Action Colors: How to Choose the Right Color For Your CTA Buttons talks specifically about orange in your CTA buttons:

Orange


Long known as a popular color for buttons, brands tend to shy away from this exciting color lately. But orange deserves a second look: it's an aggressive color that creates a call to action. It is associated with fun, warmth, passion and security. Hmmmm – maybe we should consider using some orange buttons…

Again, no mention of food but lots of info on various colors for your buttons.

For more help with this, and marketing and branding in general, reach out to my friend Kimmer Sue at Vision Graphix.

All in all, I think using orange for restaurant call to action doesn't seem to be supported by what I could find, but there is lots of good info on using color in your branding and marketing. Be sure to reach out to Kimmer for help with your marketing and branding!

Interesting days

Today - St. Patrick's Day

Tomorrow - Biodiesel DayAwkward Moments DayForgive Mom & Dad Day and Companies That Care Day

 Week long celebrations:

Mar 14 - Mar 20: Universal Women’s Week
Mar 14 - Mar 20: Sleep Awareness Week
Mar 14 - Mar 20: Groundwater Awareness Week
Mar 15 - Mar 21: Introverts Week
Mar 14 - Mar 21: Pulmonary Rehabilitation Week

Next Wednesday - Chocolate Covered Raisins DayFlatmate’s Day and Tuberculosis Day

April 17 - Haiku Poetry DayBlah Blah Blah DayCheeseball DayWorld Hemophilia DayKickball DayBat Appreciation DayNothing Like A Dame DayAuctioneers Day and Ford Mustang Day