Wednesday, May 31, 2017

Hitting the campaign trail

No, not that kind of campaign...I think we've had enough of that for awhile. I'm talking about greeting card campaigns, which are much more fun!

What, you may ask, is a greeting card campaign? I'm glad you asked that. A campaign is more than one card mailed to a person...or one or more cards mailed to more than one person. Huh?

According to Mastering Relationship Marketing, there are four ways to send cards:
  1. SCSA (Single card, single address)
  2. SCMA (Single card, multiple addresses)
  3. MCSA (Multiple cards, single address)
  4. MCMA (Multiple cards, multiple addresses) 
Sending a single card to a single address is the way most of us think about sending cards, such as sending a birthday card to someone or maybe a get well or anniversary card. This is not a campaign, although the other three are. Sending a single card to multiple addresses is like when you buy a box of Christmas cards that are all the same and send them to everyone on your Christmas list.

MCSA and MCMA are similar in that you send out multiple cards in the campaign such as a nice to meet you card, a thank you for your business card, etc. I have two 2 card campaigns, one for male birthdays and one for female birthdays that also sends a holiday card out the day after Thanksgiving. Right now I have 70 holiday cards scheduled to go out, which means that I've sent at least 70 birthday cards so far this year.

The good thing about campaigns is that you can setup in advance when you want the cards to go out, such as immediately or on a specific date. I selected Birthday (which gets mailed the week before a birthday) and November 24 (the day after Thanksgiving). So, I won't have to worry about my holiday cards later.

The reason I'm bringing this up now is that SendOutCards is adding more campaigns tomorrow. If you buy a Marketing or a Business Bundle effective today, you'll receive a 7 card personal touch campaign, as well as a 5 card follow up campaign (at no additional charge), these are a $145 and a $99 value respectively. The 7 touch campaign includes a birthday card, an anniversary card and several holiday cards. You just add a contact to the campaign and the system will do the rest! The follow up campaign includes a nice to meet you card, a thank you card, as well as others.

And if you sign up with the $50 distributor option, you also get two more campaigns...a 4 card new customer campaign as well as another 4 card campaign for new distributors in your organization.

I'll be going over these campaigns in my training on Saturday. If you're interested in attending, email me.

Interesting days


Today - Save Your Hearing DayMacaroon DayNo Tobacco Day and Senior Health & Fitness Day

Tomorrow -  Go Barefoot Day and Say Something Nice Day

Next Wednesday - Running DayVCR Day and Chocolate Ice Cream Day

 June 31 - Since there aren't 31 days in June, you get a break!

Tuesday, May 30, 2017

Fear of success

Are we more afraid of success than  failure?


 Here's an interesting view of fear of failure vs fear of success from Psychology Today:
The familiar cliché is fear of failure, but that’s a misnomer. Most people are very familiar with failure, and as a consequence have very little fear of it.
That may sound like a riddle, but it’s easily explained by a phrase we use all the time: “In a crisis we go back to old beliefs and old behaviors.” Since we know failure so intimately, it’s that familiarity that calls us home.
The real issue is fear of success, and since we are not familiar with it, we are drawn away from it and back to what we know best, failure. It may seem odd since we covet success so much that we would veer from it just when it’s within our grasp.
Being successful takes you out of your comfort zone...it's a new experience for many of us. You may leave some of your friends behind and they may resent you for it. It's so much easier to stay where you are or even regress a little to keep your buddies comfortable.

As Hugh MacLeod says:
“Success is more complex than Failure.”
Think about it. Being a failure is a no-brainer. All you have to do is sleep till noon, get out of bed, scratch your balls, have your morning visit to the bathroom, turn on the Star Trek re-runs, help yourself to some breakfast [Leftover pizza and a bottle of Jack Daniels, Hurrah!], light up your first joint of they day, download some porn, and already you’re well on your way. Sure, a few inconvenient variables may enter the picture here and there, to complicate an otherwise perfect day of FAIL, e.g. what you’re going to have to say to your brother in order to convince him to lend you that $300, so you can pay off the telephone bill, that kinda thing. But for the most part, the day-to-day modus operandi of your “Average Total Failure” is quite straightforward.
Being successful, however, is a whole different ball game. Breakfast meetings at 7.00am. Conference calls at midnight. Visiting twelve cities in five days. Fielding question from a swarm of hostile journalists. Dealing successfully with an enraged, multi-million dollar customer who’s screaming bloody murder over something rather trivial in the grand scheme of things. Making sure there’s enough money in the account to meet the payroll of all your legions of highly-paid, highly-effective, highly-talented employees. All these hundreds of unrelenting issues to deal with, all day, every day. You get the picture.
Here are some steps on how to overcome the fear of success:
  1. Be positive.
  2. Continually remind yourself that you are part of something larger than you. 
  3. Take time to find your authenticity. 
  4. Create your success library.  
  5. Learn. 
  6. Live in balance. 
Along with #2 above, remind yourself of why you want to succeed. Always come back to your why when you begin to doubt yourself and that should help you get back on track.

Interesting days


Today - Mint Julep DayLoomis Day and Water a Flower Day

Tomorrow -  Save Your Hearing DayMacaroon DayNo Tobacco Day and Senior Health & Fitness Day

Next Tuesday - Applesauce Cake DayTrails Day, Gardening Exercise DayDrive-In Movie DayRussian Language Day and Yo-Yo Day

June 30 - Social Media Day and Meteor Watch Day

Monday, May 29, 2017

Happy Memorial Day revisited

I'm reposting this from two years ago. A friend of mine posted on Facebook that we shouldn't say "Happy Memorial Day" but I disagree. Yes, we should spend some time remembering why we're celebrating, but we don't have to be sad the entire weekend. I think these fallen heroes would enjoy the fact that we're having a barbecue, or whatever we're doing to celebrate,  in their honor.

This holiday means more than a 3 day weekend from work or school. or even the start of barbecue season, Memorial Day is the day we honor the fallen men and women who died defending our country.


Thank you to those who sacrificed their lives and thank you to those they left behind!

There will be no other interesting days today.

Saturday, May 27, 2017

Your weekend guide to interesting days

This week


Sunday - Waitstaff DayRapture Party DayI Need A Patch For That Day and Memo Day



Wednesday -  Brother's DayTiara Day and Escargot Day 




Next week








June 25 - Log Cabin Day, Global Beatles Day, Catfish Day, Strawberry Parfait Day and Color TV Day




Friday, May 26, 2017

The Friday Fishwrap

All the news that's fit to wrap around a dead fish

The week in review


Monday - "Time is money. Or is it?" Do you want to be rich or wealthy? "One way to change the dynamic of time and money is to look at what you spend your money on in terms of how many hours you'll have to work to pay for it."

Tuesday - "Are you leaving a legacy?" What is the difference between a legacy and an inheritance? "inheritance" is generally from the viewpoint of the receiver, while "legacy" is from the viewpoint of the giver: My inheritance was my father's legacy."

Wednesday - "How to leave the legacy you want" More on leaving a legacy. "Begin with the end in mind and leave behind the legacy that you want."

Thursday - "Land Navigation Manual: Orienting With a Map & Compass #TBT" An article from The Art of Manliness. "There's no club in Modesto, but the Boy Scouts do have a permanent Orienteering course about a half hour from my apartment."

Interesting days


Today - Don't Fry DayDracula DayBlueberry Cheesecake DayWorld Lindy Hop Day and Paper Airplane Day





Thursday, May 25, 2017

Land Navigation Manual: Orienting With a Map & Compass #TBT

There's no club in Modesto, but the Boy Scouts do have a permanent Orienteering course about a half hour from my apartment. Permanent courses can be fun to practice on, although there aren't races scheduled on them. However, you could challenge your friends or try to beat your own time. The Bay Area club mentioned below also has several permanent courses set up.

Orienteering was one of my favorite activities with the boys, although I found out later that Nick didn't like it. I haven't gone in years, but I think I need to check into it again. I know a couple of clubs in the Bay Area and Sacramento, but I need to see if there's a club in Modesto.

This is an article from The Art of Manliness:

Welcome back to the Art of Manliness Land Navigation Manual. In Part I, we covered how to properly use a compass, how to shoot your bearings, and the best map for navigating: the topo map. Before we can start actually navigating, which we’ll get to in Part III of this series, we still need to learn where we are in relation to our map — how to orient ourselves. So in this installment, we’ll go over the skills you need to do just that.

Adjusting Your Compass For Declination

Remember declination from Part I? Now that we’re putting compass to map, we need to adjust for it so that we can accurately orient and navigate.
Before we do that, let’s dig a bit deeper into declination. It will make it easier to understand why we adjust for declination in the first place.
As mentioned in Part I, true north and magnetic north aren’t the same. True north is at the very top of the earth, while magnetic north is currently off the coast of Greenland. The angle between true north and magnetic north is declination. But here’s where things get tricky: the angle of declination changes depending where you are on the earth.
Look at this map below:
declination
See the line labeled the “agonic line”? When you’re on this line and are facing true north, magnetic north lines up perfectly, too. No declination exists and you don’t have to adjust your compass.
But let’s say you’re in the Muir Woods near San Francisco and you’re facing true north. Magnetic north would be slightly to your right, or east, by about 14°. If you point your compass towards true north, your compass needle is going to point a little to the east. Its declination would be written as 14E.
Let’s move to the opposite coast of the U.S. Let’s say you’re in the Adirondacks of New York. When you face true north, magnetic north is going to be left, or west, of you by about 14°. When you point your compass towards true north, your compass needle is going to point a little to the west. So its declination would be 14W.
Basically, in areas west of the agonic line, the compass needle will point somewhere to the east of true north; in areas east of the agonic line, the compass needle will point somewhere west of true north.
What happens if you don’t adjust your compass for declination? Let’s go back to our Muir Woods example. If we didn’t adjust for declination and we’re getting bearings for our destination from our map, we’ll find ourselves off by 14° or more when we start walking. That can make a huge difference!
To avoid that problem, let’s adjust our compass to take declination into account.
dec 1
1. Look at your map, or use a website to see your local area’s declination. You can also use this website to get up to date declinations. As we can see, the area I’m in has a declination of 4E.
dec 2
2. Flip your compass upside down. See that little black outline of an arrow? We’re going to move that to take into account declination on our compass.
dec 3
3. My magnetic declination is 4E, so I’ll be moving the black arrow outline towards the red hash marks that are going towards “E DECL.”
dec 4
4. Turn the little screw using a small screwdriver or the little metal piece that comes with your compass’ lanyard. You’ll want to turn it until that black arrow outline is lined up with the 4E hash mark.
dec 5
5. Boom. Compass adjusted for declination.
What if you don’t have a compass that allows you to adjust for declination? Well, you’re going to have to do some math with all your bearings to make sure you get a true bearing.
If your local declination is east of the agonic line, you’ll need to add the declination to the bearing on your compass; if your local declination is west of the agonic line, you’ll subtract the declination from the bearing on your compass.
So, if you’re in Muir Woods and your compass has a bearing of 180°, you’ll want to subtract 14°. So your true bearing would be 166°.
If you’re in the Adirondacks, you’ll want to add 14° so your true bearing would be 194°.
Another trick for declination when your compass can’t adjust for it is to create your own declination arrow out of masking tape and tape it beneath your compass under the correct declination degree hash (This will only work if your compass has a clear base). You’ll line up your needle with the tape arrow instead of the arrow on your compass.

Orienting Your Map to True North

With our compass adjusted for local declination, we’re now ready to start orienting ourselves. The first step of orienting with our map and compass is to make sure north on the map lines up with north in our terrain. Remember, maps are drafted with north at the top. If you’re facing south, but are holding the map right side up, everything on your map is going to be ass-backwards.
Luckily, orienting your map is easy.
orient map 1
Put your compass on your map. Look at which way the red needle is pointing.
orient map 2
Turn your map so that north on the map, points in the same direction as the needle.

Taking a Bearing From a Map

Let’s say you’re planning a short hike from one point to another. You can’t see the end point in your terrain, so you can’t shoot a bearing on it. You can, however, see the two points on your map. Well, we can use our compass as a protractor to take a bearing from our map. With that bearing, we can use our compass to start traveling in the direction we need to go in order to get to our endpoint.
Here’s how to do it:
bearing 1
1. Place the compass on the map with one long edge of the baseplate running between the two points of interest. Make sure the direction of travel arrow is pointing to the spot that you’re trying to get to. (Note: Ignore the magnetic compass needle. We’re not using it at all during this entire process.)
bearing 2
2. Turn the bezel on your compass so that north on the compass points to north on the map. The housing lines should be parallel with the map’s vertical grid lines.
bearing 3
3. Read the number at the index line. That’s your bearing from point A to point B.

Transferring a Bearing Taken From Your Compass to Your Map

1. Take a bearing to a visible landmark using your compass.
2. Identify where you are on the map and place the compass edge over this location.
3. Using your location as a pivot, rotate the compass until north on the bezel is pointing to the top of the map and the compass housing orienting lines are parallel with the map’s vertical grid lines. The edge of the compass baseplate is now pointing in the direction of the visible landmark from which you took your bearing.

Figuring Out Your Location on a Map Using Point, Line, and Area Position

Let’s say you’re out hiking. You’ve got your trusty compass and a map of the area, but you don’t know exactly where you are in relation to the map. With a little bit of compass work, you can figure this out.
Point position. When you do know exactly where you are in relation to your map, you have your “point position.”
When we know our point position, we can identify any landmark that we see in our terrain by using the map. Let’s say you’ve hiked the peak of Camel’s Hump in Vermont. You look out into the distance and you see another mountain peak, but you don’t know the name of it. All you have to do is shoot a bearing towards the unidentified peak. You discover that it has a bearing of 176°. Take that bearing and plot it on the map using the technique explained above.
point1
The plotted line cuts through Mt. Ethan Allan — that’s the peak you saw. Huzzah!
When we don’t have our point position, we have to use less exact forms of orientation based on line or area position to find it:
Line Position. When you have a line position, you know that you’re on some identifiable line on the map (trail, ridge line, etc.), you just don’t know exactly where. You don’t have your point position. Not a problem. You just need one more piece of information to figure out exactly where you are on the map.
saddle
For this example, we’re going to go to the Wichita Mountains Wildlife Refuge in Oklahoma. We know we’re somewhere along HW 115 and south of Saddle Mountain. We just don’t know where exactly. We can find out easily enough, though.
Shoot a bearing with your compass at the peak of Saddle Mountain. You see that the mountain is 24° in relation to you.
compass 1
Go to your map. Orient your map so that it’s lined up with magnetic north (see above). On your map, shoot the back bearing that you just took with your compass from the top of Saddle Mountain. In this case, it would be 204° (24+180).
Using the side of your compass, draw a line towards the highway that you’re on. Where the line intersects with the highway is where you are on the map.
Area Position. What if you’re not on a trail, but you just know the general area you’re in? How can you get your point position then?
Easy.
unknownarea
Let’s say you know you’re southeast of Saddle Mountain and northeast of some smaller mountains.
First, use your compass to get a bearing on a peak of Saddle Mountain. You see that it’s 310° in relation to you. We’re going to use the back bearing of that to plot a line from Saddle Mountain towards our general direction on the map. That would be 130°.
Plot a line on the map from Saddle Mountain at 130°. You’re somewhere on that line, so you know have a line position. Now we’re going to find out where exactly we are on that line.
areaplot
Take a bearing on the mountain that’s southwest from you. You see that it’s 230° in relation to your location. The back bearing is 50°. Plot a line on the map using the back bearing from that mountain. Where the second line intersects with the first is where you’re at on the map, more or less.
There you go. The basics of orienting yourself with a map and compass. Check back next month for our final briefing on how to navigate using MGRS coordinates, just like they do in the military.
____________
Sources and Further Reading




Wednesday, May 24, 2017

How to leave the legacy you want

I'm going to talk a little more about leaving a legacy today since I have more to say on the subject (and more importantly, I needed something to write about today!).

Yesterday I talked about the difference between inheritance and legacy, but today I'm going to talk more about how to leave the legacy that you want.

I think the best way to figure out how to leave the legacy you desire is to Begin with the End in Mind - Habit 2 of "The 7 Habits of Highly Effective People".






Imagine that it's your funeral. All of your friends and family are gathered together to pay their last respects. Many of them get up to speak about you and your life. And how you have touched them personally. Imagine what they will say about you. Now is a good time to practice the 6-word memoir from yesterday. Are they saying the things that you want to be remembered for, or are there changes that you have to make? The things that you are remembered for is your legacy. Good or bad. But it's not too late to make changes.

If everybody says what a good parent, good spouse, good friend or good employee then you're set. But if some or all of those people say something else then it's time to make a plan.

Think about the things you want to be remembered for. This is your vision statement. Gather up all of the imagined statements that you want made at your funeral and change all of the "S/He Was" statements to "I Am" statements. Your "I Am" statements will take the form "I am (who you want to be or what you want to do and why you want it)". Just saying "I'm a good parent" isn't quite enough. Why do you want to be a good parent? Because your parents were and you remember your happy childhood? Or maybe they weren't and you want a happier childhood for your children. But don't settle for the first why that comes to you. Keep asking why until you get to the why that makes you cry.

If you're really brave, you can ask the people in your life what they think of you and what they wish was different about you.

However you get your "before and after" results, it's time to compare them.You have the who and/or what you are and who and/or what you want to be. You also have the why. Figure out how to make the changes and when, and you're all set (the where may or may not matter).

Begin with the end in mind and leave behind the legacy that you want.

Interesting days




Next Wednesday -  Save Your Hearing DayMacaroon DayNo Tobacco Day and Senior Health & Fitness Day I celebrate this every time I go to the gym




Tuesday, May 23, 2017

Are you leaving a legacy?

Over the past few weeks I've talked about money several times: Build Your Wealth: Graduate from a Paycheck Mentality to a Net Worth MentalityWould you rather be rich or wealthy? and Time is money. Or is it?. This post will pretty much wrap up the current discussion about money.

Today I'm going to touch on leaving a legacy and the difference between a legacy and an inheritance. According to dictionary.com, legacy means:
Law. a gift of property, especially personal property, as money, by will; a bequest.
While inheritance is:
something that is or may be inherited; property passing at the owner's death to the heir or those entitled to succeed
As pointed out in English Language & Usage Stack Exchange:
"inheritance" is generally from the viewpoint of the receiver, while "legacy" is from the viewpoint of the giver: My inheritance was my father's legacy.
 But in this post we're going to be looking at a slightly different view of the word legacy:


I first saw this quote on my Facebook friend, Darla DiGrandi's wall.

And I saw this quote in an article called 5 Ways to Leave a Great Legacy, which I think sums it up pretty well:
“Carve your name on hearts, not tombstones. A legacy is etched into the minds of others and the stories they share about you.” — Shannon L. Alder
 Here are the five ways to leave a great legacy:
  1. Support the People and Causes That are Important to You
  2. Reflect and Decide What is Most Important in Your Life
  3. Share Your Blessings With Others
  4. Be a Mentor to Others
  5. Pursue Your Passions Because They Are Infectious
And here's an interesting idea that I ran into...The six-word memoir:

Write a Six-Word Memoir

The Six-Word Memoir is the brainchild of Larry Smith, founder and editor of SMITH Magazine. It poses a simple challenge: “Can you tell your life story in six words?” The unsubstantiated story is that Ernest Hemingway wrote the now-famous six words "For sale: baby shoes, never worn" to prove that an entire story could be told using just half a dozen words.
In a similar manner, the Six-Word Memoir is a way of naming your mission in life. Staring at a blank page can be daunting, but choosing six words to define your mission and what you want your life to stand for may not be so hard and may even be energizing and stimulating. Try thinking of six poignant words that can define the footprint you want to leave in your life's path.
And I'll close this post out with another quote:


Interesting days


Today - Lucky Penny DayTitle Track Day and Turtle Day


Tomorrow -  Brother's DayTiara Day and Escargot Day



 

Monday, May 22, 2017

Time is money. Or is it?

"Time is money". We've all heard the saying before and in many ways it's true, but most of us look at the relationship between time and money all wrong!

The statement "time is money" means that if you waste time, you're wasting money. Or if you can save time, you can save money. But time and money aren't really equivalent, although most people treat them exactly the opposite of their relative value.

I think that time is more valuable than money. See my post from last week about time and money. We all know that time is a valuable commodity and that we shouldn't waste it, but most people are more willing to waste their time than waste their money. Which is totally backwards. Time is finite. Everybody has exactly 24 hours per day...no more, no less. Once that second, minute or hour is gone, you can never get it back. However, money is for all practical purposes infinite: 

According to a report published by Credit Suisse in November of 2016, there was a total of $255,708 billion (USD) of worldwide household wealth, which seems like a lot (almost $256 trillion) but if you divide it evenly among all the adults in the world it comes to only $52,819 each. Although, if you just look at the wealth in North America and divide it by adults in North America, that total comes to $337,078 per adult! Even if all the wealth in the world was divided equally, it wouldn't stay that way. Some people will waste it. Some will horde it. Some will grow it. And the wealth distribution will eventually end up where it is today.

Since I'm in the United States, let's take a look at the US economy. To be in the top 1% in income varies by state. If you made $231,276 last year, you'd be in the top 1% of income earners in New Mexico. In California, where I live, you'd need to have earned $453,772 last year, while in Connecticut, you would have needed $659,979. A lot of money, but not entirely ridiculous. Click here to see where your state stands.

A lot of people say they don't care about money...they just want to spend more time with friends and family. But you need money to do that. No money, no time. So, some people think that money is time and they end up working massive hours in their job or business, ostensibly to be able to spend more time doing the things they love with the people they love. But they end up doing just the opposite and often driving away the people that they love!

One way to change the dynamic of time and money is to look at what you spend your money on in terms of how many hours you'll have to work to pay for it. I went out and celebrated Whisky Day on Saturday. I had a good time but spent more money than I should have. If I equate the money spent to the hours I have to work to pay for it, I'll have to spend the next five hours at work to pay for it. It was fun, but not worth 5 hours in the office. But if I look at it in terms of my business, I only need to sell one Personal Bundle!

So, remember that time is not money and money is not time. Having money means nothing if you don't have time to enjoy it doing what you want with whom you want:


Money without time is bad. Time without money is a little better. But having time and money...being both rich AND wealthy, is the best.

Interesting days



Tomorrow -   Lucky Penny DayTitle Track Day and Turtle Day





Saturday, May 20, 2017

Your weekend guide to interesting days

This week


Sunday - Chicken Dance Day and Mother's Day







Next week





Wednesday -  Brother's DayTiara Day and Escargot Day 




Next month



 
June 16 - Fresh Veggies DayFlip-Flop Day and Fudge Day

June 17 - Apple Strudel Day, Eat Your Vegetables Day and World Juggling Day

June 18 - Go Fishing Day, International Sushi Day, Clean Your Aquarium Day, International Picnic Day, Turkey Lovers' Day, Splurge Day, International Yoga Day and International Panic Day